“To date, Apple has been using Imagination Technologies GPU for iDevices, but that could all change in 2013 if ARM’s new Mali GPU delivers on its promises of delivering greater power and a revolutionary new data compression technology called ASTC (Adaptive Scalable Texture Compression),” Jack Purcher reports for Patently Apple.

“Steve Steele, product manager of ARM’s media processing division stated that ‘From the consumer’s point of view it’s going to mean better battery life and higher image quality,'” Purcher reports. “Yet as tempting as it may be for Apple to make the switch, one has to remember that Apple is still a shareholder in Imagination Technologies that currently develops the PowerVR GPU that’s powering today’s iPad.”

Read more in the full article here.

[Thanks to MacDailyNews Readers "Fred Mertz" and "Dan K." for the heads up.]