“Imagine you’d been able to watch this year’s Olympic Games on your television without having to rely on NBC’s much-criticized coverage,” Jonny Evans writes for Computerworld.

“That’s the sort of future you can look forward to on release of the Apple television when it comes, or when you use some connected television sets and set-top boxes,” Evans writes. “Over 40 percent of Americans are live-streaming Olympics coverage on their smartphones and tablets. Already one-third of Europeans are streaming TV shows over the Internet, up by 10 percent on 2011.”

Evans writes, “For example, a BBC app could be made available for free to US viewers, offering some free content but making a much wider catalog of content available for a monthly fee. Such a plan would fit well with the BBC’s stated mission to make more money from international sales of its content. In theory at least it would also have meant US Olympics fans would have been able to watch the opening ceremony in real time, rather than being forced to use NBC.”

Much more in the full article here.

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