On Friday, Samsung’s chief strategy officer Justin Denison was on the witness stand in the Apple v. Samsung case during which Apple’s lawyers began introducing a series of internal Samsung documents with titles such as:
• “Beat Apple response”
• “Lessons from Apple”
• “Why you should care about Apple”
• “Recent Apple analysis project”
• “iPhone 5 counter strategy”
“The jury was shown Samsung-created slides with side-by-side comparisons of iPhones and Samsung phones still under development with specific ‘directions for improvement,'” Philip Elmer-DeWitt reports for Fortune. “These often involved lifting design elements from Apple — double tapping to zoom into a portion of the screen, say, or adding three-dimensional lighting effects on icons to give them the “luxurious feel” that the iPhone managed to achieve.”
“In one case, Samsung’s user interface designers were advised to remove the “strong impression that iPhone’s icon concept was copied,” P.E.D. reports. “We know from the release of court documents two weeks ago that Apple has a whole drawer full of this stuff, some of it pretty devastating.”
Read more in the full article here.
MacDailyNews Take: Yeah, smoking guns. Or these:
Apple’s products came first, then Samsung’s:
Here’s what Google’s Android looked like before and after Apple’s iPhone:
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Samsung lawyer attempts to pry next-gen iPhone info out of Phil Schiller – August 3, 2012
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Why Samsung’s case against Apple is bogus – August 3, 2012
Apple v. Samsung patent war pits two legal stars – August 3, 2012
Apple to Samsung: Do not reveal iPad, iPhone sales data – August 3, 2012
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Good article and comments, especially from the Samsung employee attempting to use American english.
Maybe not exactly smoking guns…but they are bullet points, for sure
@hannahjs
“Not seeing the forest for the trees” are you.
It was a joke—guns, bullets—get it?
+1
The one side by side photo is very damming along with the Best Buy Return Reason #1 is Consumers thought it was an iPad, at least 23% that returned did and who knows how many didn’t return and still think it is the same …..
small sample size.
Sample size is 30, which is sufficient to have statistical significance as long as you don’t need pin point accuracy.
So there I was at 2am Sunday morning at the Walmart Supercenter in Secaucus, NJ. Just saw Dark Knight and was passing by to pick up stuff minus the crazy crowds that were sure to be there a few hours later.
I went to the electronics area, and there was this Asian guy buying about 8 Samsung Galaxy tabs.
As I fell in line, he made some small talk and he commented how cheap the Large screen TVs on display were…
Anyway, when he got to the head of the line, this got my interest… he was paying for each one with a different gift card…
Hmmmm… that prompted me to comment… “Wow! So many Galaxy Tabs… you must be one big Galaxy Tab fan or you’re working for Samsung”.
His reaction was strange… especially since he spoke fluent English just a few minutes earlier. He didn’t acknowledge my comment nor look at me and just left hurriedly…
“Things that make you go hmmmm…”
hmmmm…money laundering with gift cards?
Good one.
Hmmmm
This is pretty common in retail electronics. These devices are a lot of times significantly more expensive in some Asian and European countries, prompting people to buy multiple and ship them to friends and loved ones back home. To say I didn’t see this happen every day with at least some brand of tablet or phone would be a complete lie.
The sad thing is they are getting Galaxy Tabs….
Not just half a lie, but a complete lie?
You don’t lie about something like this, unless your smuggling and enabling the Black market, which is a remarkably foreign concept to most Americans. They hear stories about cheap prescription drugs and dental at the border from the Winter visitors but any of them would be shocked to the core to find themselves on a New York city street corner with the barkers hawking the newest everything from pets to Porches.
Get through Homeland Security with your booty and you’re home safe. Tip customs back home and you save 2500 dollars and all your friends and family can have one as parting gifts at the next meet and greet.
Save money from burdensome tariffs collected on behalf of the government for dispensation to the intellectual property rights owners. Money that should be returned to America and the rightful owners.
The sad fact is, no one outside of the creative community gives a whit about IP rights.
What will everyone do when Atlas Shruggs?
“What will everyone do when Atlas Shrugs?”
Hopefully they’ll find something better to read.
You didn’t read it, otherwise you would have said something about the book, rather than dissing it. Everyone who’s told me they read it, said it changed their lives.
Atlas Shrugged is a great story and relevant to intellectual property rights, a topic near and dear to creative-type people who make living with their hands and minds. It’s been in print since 1957, and published in seventeen languages, so apparently a few of us think the story has merit.
see ya’ll ’round campus reverend doctor x.
Or he could be a Samsung employee trying to artificially boost retail numbers for the galaxy tabs
javester … You said you were at the mall to “pick uo stuff.” What were you buying?
I can tell from your comments that you would be a lot more willing to share personal information than the Asian guy ahead of you in line.
Yeah, f*ck Samsung…
All of you with the “black” text names and no silver bullet are all the same person, but here’s a clue for you, they don’t tally up the comments around here, so you can stop with they endless stream of hate.
Shamscum Motherfsckers!!!!
Copycats!!!
Guilty, guilty, guilty. Case closed.
The world is evil.
Sunday 8/5/12: just left a Costco in Sequim, WA where they are still selling the Galaxy tablets. I thought these were pulled…. No???
My in laws live in Sequim, nice place.
They were un-pulled … sorry about that – you didn’t get that memo.
The word on the street…
Samsung doesn’t brush their teeth in the morning, they file them.
If you cant beat them, sue them i guess
You imply that Apple can not beat Samsung.
I can’t imagine any jury letting Samsung get out of this Scott-free. The destroying of emails alone…
Samsung better have their appeal ready.
Wow. CNET commenters iHaters are spitting so much lies, it’s hilarious!
You should go have a look at All Things D’s comment boards. Yikes! Talk about a young audience. People over there have to scroll through a mile of comments to find one gem.
Yoohoo! Samsung trolls! Come out! Come out and play!
Caught red-handed. Darn. 😆
Android pre-iPhone? Unless this is a shot of Android prior to it being released or prior to Google owning it, then this is a mistake in the article, because Android was not released until well after the iPhone began selling.