“When Scott Forstall, SVP of iOS software, started hiring what would become the iPhone team, he was told by Steve Jobs he couldn’t bring in anyone from outside Apple,” Ogg reports. “Because it lost a bid to keep a customer survey secret, we know more about iPhone owners’ buying habits. Like that they are a cautious bunch: 78 percent of them buy a case for their device.”
Ogg reports, “Before deciding to build the iPhone and iPad, Apple considered other product categories, including “crazy stuff” like a car or a camera.”
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