“Apple eventually overcame the problem and has sold nearly 250m iPhones since its launch in 2007,” Rushton reports. “Speaking at a British Business conference running alongside the Olympic Games, Sir Jonathan said that it was not uncommon for Apple’s designers to feel they are ‘pursuing something that we think ‘that’s really incredibly compelling,’ but we’re really struggling to solve the problem that it represents.’”
Rushton reports, “However, the designer added that the firm does not get enough credit for its decisions to stop working on devices that are ‘competent’ as opposed to ‘great.’ ‘Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.’”
Much more in the full article here.