“Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people said,” Rusli and Bilton report. “There is no guarantee that the two companies, which are not in negotiations at the moment, will come to an agreement. But the earlier talks are a sign that they may form a stronger partnership amid intensifying competition from the likes of Google and Facebook.”
Rusli and Bilton report, “For Twitter, the union [with Apple to date] has proved fruitful. The mobile [iOS] integration, introduced in late 2011, made it easy for iPhone and iPad users to sling photos, maps and other media directly to Twitter. So far they have generated some 10 billion tweets. And, in recent months, Apple has also incorporated Twitter features into its operating system for computers as well as its advertising service.”
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