Osawa reports, “The reports indicate that Samsung’s strategy to sell smartphones in a broad price range from high-end models to more affordable ones, combined with its aggressive marketing campaigns, has been helping the South Korean company enhance its global market presence. By contrast, Apple only sells iPhones, focusing on the high-end segment.”
“U.S.-based IDC estimated Samsung’s global smartphone shipments in the second quarter at 50.2 million units with a market share of 32.6%. In the first quarter, Samsung held a 29.1% share with 42.2 million smartphones shipped, IDC said. Earlier this week, Apple said it sold 26 million iPhones in the quarter ended June. According to IDC, Apple’s market share declined to 16.9% in the quarter from 24.2% in the previous quarter,” Osawa reports. “Similarly, London-based Strategy Analytics estimated Samsung’s second-quarter smartphone shipments at 50.5 million units, with a market share of 34.6%, topping Apple’s 17.8%. That marked a widening gap from the first quarter, when Samsung held a 30.6% share while Apple had 24.1%.”
“The reports from IDC and Strategy Analytics also highlighted Nokia Corp.’s struggle to establish its position in the smartphone market,” Osawa reports. “The [company] saw its share of the global smartphone market drop to 6.6% in the second quarter from 8.2% in the first quarter, according to the IDC report. In the second quarter of 2011, Nokia held a 15.4% share, IDC said.”
Read more in the full article here.
MacDailyNews Take: Crime pays, as Samsung’s dear leader, obviously knows.
Unfortunately for Samsung, ripping off the innovator does not pay nearly as well as being the innovator; market share in the smartphone market does not equal profit share. Unending “Buy One, Get Up to Five Free” promotions have their drawbacks: Big unit numbers, not so big share of the available profits.
May the world’s courts someday wake up and dole out some justice for a change. Until then, Apple should do everything in their power to punish Samsung by sourcing their components elsewhere wherever possible.
Samsung Profit misses estimates on smartphone output, chip prices – July 26, 2012
Apple’s share of global mobile phone profits: 73% – May 3, 2012
The decline of Android foretells the rise of a total Apple monopoly – April 27, 2012
Apple’s iPhone alone now the most profitable business on the planet; makes more money than ExxonMobil – April 25, 2012
Report: 6 of top 10 enterprise devices using Good Technology are iOS, 97% of tablets are iPad – April 26, 2012
Google’s Android on the decline as Apple iPhone takes 59% share of U.S. top three carriers – April 25, 2012
Apple now selling 645,000 iOS and OS X devices per day – April 25, 2012
Google’s Android is losing momentum – March 29, 2012
Nielsen: Apple’s U.S. iPhone market share surges as Android stalls – March 29, 2012
Apple’s thermonuclear war on Android – March 29, 2012
2011 best-selling smartphones in USA: Apple iPhone models take top 3 spots – February 23, 2012
Aftershocks from Android market share dive rumble through mobile market – January 31, 2012
ABI: Apple iPhone tops smartphone market as Android suffers its first decline in share – January 27, 2012
Apple overtakes Samsung to take world’s largest smartphone vendor crown – January 27, 2012
These charts will make the Fandroids want to puke – January 26, 2012
AT&T sold 7.6 million iPhones and fewer than 1.8 million Android phones in Q411 – January 26, 2012
Apple’s iOS passes Google’s Android to take U.S. smartphone market share crown – January 25, 2012
Analyst: Verizon’s record iPhone sales signal waning demand for Google Android phones – January 24, 2012