“According to a new report, when it comes to users whose net worth is more than $100,000, Apple’s iPhone and iPad remain the phone and tablet of choice, respectively,” Salvador Rodriguez reports for The Los Angeles Times. “And for the most part, Apple’s market share only increases the higher up the asset scale you look, according to the report from Spectrem Group, a research firm that specializes in the affluent and retirement markets.”
“Among what it categorizes as ‘mass affluent investors,’ defined as those whose net worth exceeds $100,000 excluding their primary residence, 46% own an iPhone. Android, on the other hand, comes in at 34%.,” Rodriguez reports. “The market share for Apple is higher among tablets, where the iPad is owned by 53% of the group, as opposed to the Kindle Fire, owned by just 16%.”
Rodriguez reports, “Raise the bar to $1 million and the iPhone’s share goes up to 48% of the market while Android’s falls a percentage point. The increase is much more dramatic with the iPad, which has 61%. The Kindle Fire drops a point as well.”
Read more in the full article here.
MacDailyNews Take: The difference in cash between having the very best or settling for a pretend iPhone or a fake iPad is negligible – certainly to “mass affluent investors” – which leads us to believe that the real delineator actually isn’t bank account, but brain power.
Related articles:
Is Apple creating a new aristocracy? – July 14, 2012
Why smart retailers lust over Mac, iPhone, and iPad users – June 26, 2012
On Orbitz, Mac users first shown pricier hotels than Windows sufferers – June 26, 2012
Wealthy smartphone users more likely to have iPhones; less likely to play games, tweet – April 2, 2012
U.S. Apple product users split evenly between Republicans and Democrats; Half of U.S. households own at least one Apple product – March 28, 2012
Mac users are more fashionable than Windows PC sufferers – March 1, 2012
Study: iPad users more likely to buy – and buy more – online than traditional PC users – September 29, 2011
iPhone users smarter, richer, less conservative than Android phone users – August 16, 2011
Apple iPhone users spend significantly more on their credit cards than non-iPhone users – November 5, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009
Nielsen: Mac users are better educated and make more money than PC users – July 12, 2002
Wait.. The iPad is also the top amount un-affluent consumers.
Articles like this are such tripe. There is no “tablet” market there is only the iPad with 70% of the market and a handful of slavish copiers who are begging for the crumbs.
The study seems lame and statistically unsophisticated. A 1000% increase in net worth is positively correlated to a in a 2% increase in adoption rate. What does that mean? There is a slight positive correlation? What is the adoption rate among teenagers, whose net worth is way below $100,000.?My prediction, based on observing them in the public space: Those that have them and those who want them.
$100,000 is a pretty low definition of affluence. That said, there are a lot of ways to own an iPhone these days that aren’t much more costly than a crappy folding phone with arcane menus and unreadable displays. It’s all a matter of information and priorities.
In that case BlackBerries must inhabit the highest echelons of wealth as most CEOs can’t tear themselves away from their physical keyboards, no matter how arcane it seems to the rest of us.
Apple and the 1%.
Not sure how this even makes any sense and frankly not sure this is what Apple is looking for? You can purchase and iPad at Wal-Mart and not exclusively at Bloomingdales.
Apple does charge a premium for a premium build but so do all the other device companies who sell a premium line which are not sold at Wal-Mart or Target.
As well, MDN should not tolerate their own use of anyone else using the terms Slavishly as this term is simply an oxymoron and not relevant in an adult conversation about anything in life.
Enough with the Apple Messiah and on with Thank the Good Lord for folks who copy but with a twist as failing which we would live a very vanilla life. SJ was never afraid to admit that copycating was a simple fact of life and the Japanese thought us this lesson 40 years ago!
Apple all the way
I’m not sure how the 1% apply here , nor why they call people affluent in this group. Both earners in my household make”only” 5 figure salaries and we consider ourselves to be decidedly “average”, yet we have a net worth significantly more than $100,000. That’s after graduating university with both debt and zero assets, and we’re only 27 now. Apparently most people must just not save anything. Shame.
Fine. Glad the scum is buying Android. They deserve it.
MDN Take- True Dat, the primary determinant in these United States is being in the lucky sperm club. Not being bright, determined, hard working or innovative.
This…comes…as…a…surprise???
News flash, water is wet!