“At a time when Amazon poses a growing threat to its dominant iTunes service, Apple is doubling down on efforts to drive its rival away from the term ‘App Store,’” Jeff John Roberts reports for GigaOM.

“In court filings last week, Apple demanded that Amazon provide an executive to testify why the company decided to remove the words ‘for Android’ from some of Amazon’s app store marketing,” Roberts reports. “The filing also repeats allegations that Amazon’s use of ‘Amazon Appstore’ with the Kindle Fire tablet was intended to confuse consumers.”

Roberts reports, “Apple first filed the lawsuit in March of 2011 after its rival opened ‘Amazon Appstore for Android’ and the two companies have since been locked in procedural squabbles. Amazon argues that the term ‘app store ‘s generic. Apple, on the other hand, says the removal of the ‘for Android’ phrase is evidence the term is not generic and is now accusing Amazon of dragging its feet in producing evidence.”

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MacDailyNews Take: Those who take advantage of the ignorati deserve to be stuck dealing with them forever.

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