Apple has debuted a new television ad for iPhone 4S and Siri on U.S. broadcast and cable networks.

In the ad, Siri helps film director, screenwriter, producer, actor, and film historian Martin Scorsese change up his jam-packed schedule on the fly.

Scorsese: Siri, what’s my day look like?
Siri: Another busy day today!

Scorsese: Are you serious?
Siri: Yes, I’m not allowed to be frivolous.

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