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16 Comments

1. 

   HD Boy

   Tuesday, July 24, 2012 - 8:41 am · Reply

   But did he direct it?
2. 

   MacRaven

   Tuesday, July 24, 2012 - 8:55 am · Reply

   NIce! Shows Siri’s personality.
3. 

   Troy Robinson

   Tuesday, July 24, 2012 - 8:57 am · Reply

   “SIRI you’re going places” is a tease for future abilities and improvements.
4. 

   Steve

   Tuesday, July 24, 2012 - 9:06 am · Reply

   It’s official–Steve Jobs just rolled over in his grave. These commercials are about the celebrity and not about the product. While funny, they are not the Apple advertisements of the past that were cutting-edge and wholly unique.
   • 

     twilightmoon

     Tuesday, July 24, 2012 - 9:15 am · Reply

     There’s a variety of types and styles to their ads. SIRI is a whole new interface where they are trying to make technology more personal.

     The celebrity ads help to convey the warm personal message they are striving for.
   • 

     Tessellator

     Tuesday, July 24, 2012 - 10:50 am · Reply

     Steve would have celebrities to do commercials which highlight their personalities. For instance Jeff Goldblum did an ad for the original iMac that is very similar (highlighting his personality) That one didn’t even show a picture of the product. (as I recall it was just a H&S of Goldblum talking about the iMac and what you could do with it)

     I think this last crop of ads is very much in keeping with what steve did.
5. 

   Ballmer's left nut

   Tuesday, July 24, 2012 - 9:19 am · Reply

   Sorry, what the commercials don’t show you is how frustrating it is to use Siri. In other words it’s shit.
   • 

     Arnold Ziffel

     Tuesday, July 24, 2012 - 9:36 am · Reply

     Oh, go suck on a beet, BLN!

     Siri works great for everything I throw at it / “her”.
   • 

     pete peterson

     Tuesday, July 24, 2012 - 10:02 am · Reply

     Absolutely on target BLN… Siri responds correctly less than 50% of the time – even if my commands/questions are simple and straightforward – nothing anywhere close to what Martin is doing in this ineffective ad. I’ve quit trying and hope it just works (constant broken promise from Cupertino) with the new phone.
   • 

     eldernorm

     Tuesday, July 24, 2012 - 10:17 am · Reply

     I agree. I keep asking Siri for good stock tips and she just is not aware of the market… How terrible..

     And when I mutter under my breath, or bitch or complain is short utterances… well, she is just no good after all…

     Just a thought,.

     PS, For about 6.5 million, you too can own a mainframe with a mega quality software personal assistant that will listen very closely just for you….. I am sure she will be much better than
     siri. Or you could pay about 100,000$ per year for a real person who would be much better than Siri…

     Just saying.
     • 

       Arnold Ziffel

       Tuesday, July 24, 2012 - 10:35 am · Reply

       eldernorm,

       I have a feeling those who bitch about Siri being terrible probably have great difficulty communicating with people as well. All I do is speak clearly into my iPhone, and Siri “gets it” about 95% of the time. She even knows the flying speed of English swallows!
   • 

     Ubermac

     Tuesday, July 24, 2012 - 10:44 am · Reply

     You need to speak Americano to Siri!
   • 

     Mac Liker

     Tuesday, July 24, 2012 - 12:06 pm · Reply

     A friend of mine could never get Siri to work well until he got a Bluetooth ear clip thing so he could talk on the phone while working. He says Siri works almost all of the time now, when using the Bluetooth microphone.
6. 

   danilko1

   Tuesday, July 24, 2012 - 9:47 am · Reply

   I want to be able to change her voice.

   On the Mac I can download dozens of voice profiles. I would like to sync any one of them to my phone. Then when I am tired of that, sync another.
7. 

   Shock Me

   Tuesday, July 24, 2012 - 9:49 am · Reply

   These celebrity commercials just simply aren’t as good as the ones featuring lesser known people. In addition to overshadowing the product, they just aren’t that engaging or funny.

   I should state though that Siri has performed very well for me and I have no problem replicating all the things demonstrated in the commercials.

   I’m looking forward to the Siri upgrades in iOS 6.
8. 

   japanscott

   Tuesday, July 24, 2012 - 10:05 pm · Reply

   That was funny!

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