“Apple has effectively defended itself from bottom up competition twice before, Jones points out, with the iPod and iPhone,” Kosner writes. “In the case of the iPod, it filled the bottom niche with the Nano and Shuffle. With the iPhone, Apple has been able to get the price down to $0 by continuing to sell the 3GS with its $400 price tag fully subsidized by the carriers.”
Kosner writes, “Jones makes his point by charting every current model of iPhone, iPod, and iPad by price (see above). It’s a very compelling visualization because he lets the data—the missing triangle in the iPad cluster—make his argument for him.”
Read more in the full article here.
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