“Shares of Yelp Inc (YELP) jumped 12 percent on Thursday following media reports that Apple Inc (AAPL) is planning to integrate the customer reviews website’s services into the new maps application in the latest version of its operating system,” Sayantani Ghosh reports for Reuters.

“Apple launched its own mobile mapping service last month, taking the fight into Google Inc’s domain,” Ghosh reports. “The integration of Yelp’s services with Apple’s iOS6 will allow users to check in to different locations and businesses directly, without opening the Yelp app, thestreet.com reported on Wednesday.”

Ghosh reports, “Yelp, which sells ads and other services to local businesses like restaurants and electricians, would likely see a big rise in check-in activity after the integration, given the huge popularity of the iPhone.”

Read more in the full article here.

More also via The Wall Street Journal here.

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