“Apple’s new Podcasts app contains two surprising but telling features, Elgan explains. “One makes listening to ads optional; the other creates a way to sell podcasts via iTunes using Apple’s agency model.”
Elgan writes, “It’s a carrot and a stick to podcasters: We’re going to reduce the value of your advertising by letting people skip them; but don’t worry, you can monetize by moving to a paid model. I think this is the direction Apple intends to move all content available on iTunes. Even TV? Especially TV.”
Read more in the full article – recommended – here.
[Thanks to MacDailyNews Reader "Dan K." for the heads up.]