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Gruber: ‘Something big is going on with Apple TV in Cupertino, but it’s still being cooked’

Tuesday, June 26, 2012 · 5:32 pm · 33 Comments

Just because WWWDC 2012 came and went with nary a mention of Apple TV doesn’t mean the Cupertino Elves aren’t mixing up secret ingredients.

“From what I gathered asking around during WWDC, there was never anything Apple TV-related slated for announcement at WWDC,” John Gruber writes for Daring Fireball. “Something big is going on with Apple TV in Cupertino, but it’s still being cooked.”

Brief article in full here.

[Thanks to MacDailyNews Reader "Brawndo Drinker" for the heads up.]

Categories: News

Tags: Apple iTV, Apple television, apple tv, Cupertino Elves, Daring Fireball, iOS 6, John Gruber, TV, WWDC 2012

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Comment Feed

33 Comments

Now, Now...

Tuesday, June 26, 2012 - 5:52 pm · Reply

Apple’s a brewin’ something great!…

The ingredients of this Apple brew (courtesy of Shakespeare’s ‘Hamlet’)…

1 WITCH. Thrice the brinded cat hath mew’d.
2 WITCH. Thrice and once, the hedge-pig whin’d.
3 WITCH. Harpier cries:—’tis time! ’tis time!
1 WITCH. Round about the caldron go;
In the poison’d entrails throw.—
Toad, that under cold stone,
Days and nights has thirty-one;
Swelter’d venom sleeping got,
Boil thou first i’ the charmed pot!
ALL. Double, double toil and trouble;
Fire burn, and caldron bubble.
2 WITCH. Fillet of a fenny snake,
In the caldron boil and bake;
Eye of newt, and toe of frog,
Wool of bat, and tongue of dog,
Adder’s fork, and blind-worm’s sting,
Lizard’s leg, and owlet’s wing,—
For a charm of powerful trouble,
Like a hell-broth boil and bubble.
ALL. Double, double toil and trouble;
Fire burn, and caldron bubble.
3 WITCH. Scale of dragon; tooth of wolf;
Witches’ mummy; maw and gulf
Of the ravin’d salt-sea shark;
Root of hemlock digg’d i the dark;
Liver of blaspheming Jew;
Gall of goat, and slips of yew
Sliver’d in the moon’s eclipse;
Nose of Turk, and Tartar’s lips;
Finger of birth-strangled babe
Ditch-deliver’d by a drab,—
Make the gruel thick and slab:
Add thereto a tiger’s chaudron,
For the ingrediants of our caldron.
ALL. Double, double toil and trouble;
Fire burn, and caldron bubble.
2 WITCH. Cool it with a baboon’s blood,
Then the charm is firm and good.
- mccfr
  
  Tuesday, June 26, 2012 - 6:05 pm · Reply
  
  Macbeth actually.
  
  Act 4, scene 1.
  
  And from the same scene…
  
  By the pricking of my thumbs,
  Something wicked this way comes.
  - Weekend
    
    Tuesday, June 26, 2012 - 6:50 pm · Reply
    
    Ouch !!!!
- hannahjs
  
  Tuesday, June 26, 2012 - 6:15 pm · Reply
  
  So this is what Cook calls magical.
- 2ndmate
  
  Tuesday, June 26, 2012 - 6:20 pm · Reply
  
  Dhofar Toad, shall it be, and Dire Wolf, as doubl’d Dee.
- twilightmoon
  
  Tuesday, June 26, 2012 - 6:23 pm · Reply
  
  MacBeth happens to be my favorite Shakespeare play! Hamlet has no witches at all.
  - opsono
    
    Tuesday, June 26, 2012 - 6:31 pm · Reply
    
    Has a nicely important ghost, though.
    - Jeff II
      
      Tuesday, June 26, 2012 - 8:32 pm · Reply
      
      [way OT] Speaking of ghosts, how many ghosts are there in Charles Dickens’ A Christmas Carol?
      - mccfr
        
        Wednesday, June 27, 2012 - 4:17 am · Reply
        
        4?
        
        The three ghosts of Christmas and the ghost of Jacob Marley which everyone forgets about.
  - mccfr
    
    Tuesday, June 26, 2012 - 6:40 pm · Reply
    
    I’m a Coriolanus man myself.
    
    Different perspectives of ambition, pride and vengeance.
    
    Macbeth is always a problem for me because it was the play we had to study for our English Literature exams when I was 15.
- G4Dualie
  
  Wednesday, June 27, 2012 - 2:41 am · Reply
  
  Excellent read, though!
Thelastword

Tuesday, June 26, 2012 - 5:57 pm · Reply

Apple TV is still being cooked, Yes it’s being Tim Cooked! And it’ll be served when ready.
fricfrac

Tuesday, June 26, 2012 - 6:16 pm · Reply

Well that cat is well and truly out of the bag now…
Bizlaw

Tuesday, June 26, 2012 - 6:26 pm · Reply

Funny how Apple is so characterized as not working on things, and then furiously working to meet some arbitrary release date. I’m sure Apple has been working on the next quantum leap for AppleTV since Steve solved the problem, but like everything Apple gets into, it will not half-ass something.

A new AppleTV will be released when it’s good and ready and the content is lined up. Until then, Apple will say nothing. I’m still unsure why people are surprised when Apple refuses to discuss future products with them.
- GM
  
  Tuesday, June 26, 2012 - 6:57 pm · Reply
  
  Well that very true but I do wish they’d hurry up because I’m fed up with my Charter cable. Ok I know it’s a Paul Allen thing but it was all I could get. Now I can get U-Verse with its world class AT&T shit customer service so I don’t really want them either. I have the Apple TV and Netflix but I want my new Apple iTV or whatever it’s going to be and I want it soon. Hurry up damn it!
progressiveagentprovocateur

Tuesday, June 26, 2012 - 7:04 pm · Reply

I’d settle for an Apple developed Cable Box that holds a CableCard, integrates a DVR and also handles iTunes content. The achilles heel is that Cable Card utilizes Windows Media technology in it’s current form. Should Apple license the necessary stuff, we could all junk the crappy boxen polluting our living rooms.
- Zaphod Locke
  
  Tuesday, June 26, 2012 - 7:24 pm · Reply
  
  TiVO? (No iTunes but…) Lots of other stuff.
Ballmer's left nut

Tuesday, June 26, 2012 - 7:11 pm · Reply

What a load of crap. There is no way in hell Apple will be in any position, shape or form to manufacture a television set cheaper than any of the majors. And only diehard fanboys will buy a super expensive Apple branded TV that will be no better or worse than an ordinary TV. This might sell 1,000 units a quarter. Dumbass idea.
- doctorskywalker
  
  Tuesday, June 26, 2012 - 7:22 pm · Reply
  
  BLN – I like your strategy, I like it a lot!
  … for as long as it takes!!!
  - Anim8me2
    
    Tuesday, June 26, 2012 - 7:44 pm · Reply
    
    For a moment I was wondering what Barenaked Ladies had to do with anything.
- gregoriusm
  
  Tuesday, June 26, 2012 - 9:16 pm · Reply
  
  Where in the story quoted here, or in John Gruber’s story, does it talk about an Apple TELEVISION SET???
  
  In fact, the links point to an update for the current Apple TV’s software. Apple TV is NOT a TELEVISION SET!!!
- Not again
  
  Wednesday, June 27, 2012 - 12:11 am · Reply
  
  @BLN, They said that about the iPad and iPhone also, see how that worked out.
  
  The old Valcan Mind Meld… REMEMBER.
- Derek Currie
  
  Wednesday, June 27, 2012 - 1:42 pm · Reply
  
  ‘Ballmer’s left nut’ must be back on the drugs today.
  
  Seriously dude! Get some rehab!
  
  Meanwhile, as I posted below, I’m glad Apple are taking their time to get this right. Google TV has been a massive FAILure. But knowing Apple, they could possibly turn the market on its head with a seriously user-friendly GUI on an AppleTV that puts all the crap TV GUIs we’re used to in the grave.
- Jeffmac7101
  
  Tuesday, July 3, 2012 - 5:36 pm · Reply
  
  You sound like Monkey Boy. A $500 phone?! Fully subsidized!!
Bluejay

Tuesday, June 26, 2012 - 7:53 pm · Reply

Buut will it have a keyboard!!!???
- mccfr
  
  Tuesday, June 26, 2012 - 7:57 pm · Reply
  
  …and will it blend?
  - Derek Currie
    
    Wednesday, June 27, 2012 - 1:47 pm · Reply
    
    And will it do Siri? And will the remote have a noise cancelation microphone built in? And will it create a new GUI that will transform the entire interactive TV business? Will the MPAA and NCTA (National Cable & Telecommunications Association), etc., deal with it or will they come running at it with sharp scissors? Will it show M*A*S*H 24/7?
    
    Wait for it.
Suburban Hermit

Tuesday, June 26, 2012 - 7:58 pm · Reply

BLN might have to join BRN if his prediction follows Micheal Dell’s
SIDARTMTTS. Archive that prediction folks.
gregoriusm

Tuesday, June 26, 2012 - 9:27 pm · Reply

Nowhere in MDN’s quote of the Yahoo Finance article, or on John Gruber’s page, does anyone talk about a TELEVISION SET.

Apple TV is NOT a television set.

Yahoo Finance article: “In the lead up to Apple’s developer conference one of the most intriguing rumors was that Apple was set to reveal a new operating system for Apple TV.” And John Gruber comments apply to that.

I think what John Gruber is saying is very true. There is a LOT cooking for APPLE TV.

NOWHERE does he mention a television set.

Does he have thoughts about an actual television set? I’m sure he does, but whether or not Apple comes out with an actual television set has nothing to do with an update/overhaul for the little black box that sits near my actual television set, and the little black box is called… Apple TV.

I do hope its functionality is increased and it can enhance the 55″ Panny HD TV that I am having delivered on Friday. (Yay!) WHEN the APPLE TV OS is updated, I’ll buy one in a second.!!! To go with my PANASONIC TELEVISION SET!

I have an Apple TV 2nd gen. Looking KEENLY toward an Apple TV 4th gen, or a 3rd gen with a fantastic OS/UI update!
Newsfrowned

Tuesday, June 26, 2012 - 10:42 pm · Reply

Maybe it’s just one of those rumors – you know – someone’s mother’s, sister’s, son’s best-friend, heard a colleague mention that there’s a cook at Apple who owns a TV. Or it might just be true!

Actually(?), with the iMac, Mac mini, and Mac Pro being replaced next year with the Mac modular series, the Apple TV will be the new all-in-one form factor for Apples static / sat-back product quadrant.
elvispanda

Wednesday, June 27, 2012 - 4:55 am · Reply

The current Apple TV cannot be using all the power of an A5 chip, can it? Seems a little faster than my first generation one (replaced about a week ago, still totally functional and used regularly) for sure but there’s way more power there for something and maybe it will be the first post-Steve huge deal. I wish they’d digitized Steve and his hologram could still do keynotes. Maybe that’s the announcement: iCloud contains a digitized Steve Jobs brain living forever.
Derek Currie

Wednesday, June 27, 2012 - 1:39 pm · Reply

I’m not seeing the TV market as an exciting place for Apple to go. IF Apple provide a nifty-kewl GUI for the TV that strips away all the obtuse crap imposed by the cable and satellite providers, that might consist a killer product. We shall see. IOW: I am glad they are taking their time.

Meanwhile: One of the best jokes about Google is the Google TV.
MacFreek

Thursday, June 28, 2012 - 12:35 pm · Reply

“Something” is happening. Imagine the insight and brilliant deductive powers needed to make that trenchant conclusion.