“If you’re like me, you ordered the 15-inch MacBook Pro with Retina display, and you’re anxiously tracking its shipping status,” Rags Srinivasan reports for GigaOM. “What does this new product mean for Apple?”

“How about another $1 billion in pure profit,” Srinivasan reports. “Shifting more of the sales [from lower priced MacBook Airs and 13-inch Pros] to the higher priced [15-inch] MacBook Pro [with Retina display] is one clear way to increase profits.”

Srinivasan reports, “If Apple sees no change in total number of units sold from the current quarter, this ASP bump will still result in a minimum additional profit of $200 million. If you include net new purchases and higher percentage up-sells, this number could easily become $1 billion in additional profit.”

Read more in the full article here.

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