“Walk into any Apple Retail Store when it opens in the morning and you might notice that all of the new MacBook Pro notebooks with retina display are positioned at exactly the same angle,” Carmine Gallo reports for Forbes. “Employees who open the store use an iPhone app as a level to tilt all the screens to exactly the same angle (the [free] Simply Angle app is a popular choice to measure degree of inclination). How Apple positions the angle of computer screens is just one of the fascinating nuggets of information I learned after spending one year researching the Apple Store experience.”

“The Apple Store pays attention to every detail. You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true. The tables are uncluttered and the products are clean,” Gallo reports. “But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer! It’s also why all computers and iPads in the Apple Store are loaded with apps and software and connected to the Internet. Apple wants you to see the display for yourself and to experiment with apps and web sites to experience the power and performance of the devices. Customers in an Apple Retail Store can spend all the time they want playing with the devices and using the Internet—nobody will pressure them to leave.”

Much more in the full article here.