“The publishing arm of Time Warner Inc was the last holdout, among large magazine companies, to agree to sell subscriptions through Apple Newsstand,” Saba reports. “Prior to the announcement, consumers have had to go through each magazine’s website to get a digital subscription for the iPad.”
Saba reports, “Existing print subscribers of Time Inc will be able to access the digital editions at no additional cost… Apple has wanted to be the primary contact for magazine subscribers, essentially controlling valuable information like addresses and other demographic details. Magazines, too, are keen on this data, which they use to sell advertising. Subscribers may choose to share their data with the publisher, a process known in the industry as ‘opting in.’”
Read more in the full article here.
MacDailyNews Take: Once again, Apple stands up for their customers and Apple’s customers win.
With App Store subscriptions, Apple’s on the side of the consumer yet again. Anytime you read differently, it’s highly likely coming from a publication that wants to continue to be able to force your name, address, telephone number, email address, credit card number, credit card security code, job title, job responsibility, and industry from you at the time of subscription. We’d rather have Apple closely hold the data than have it strewn among media companies for them to sell to marketeers. – MacDailyNews, September 21, 2011
Apple iPad apps far outnumber rivals; $70k spent per day on iPad Newsstand publications – March 28, 2012
Hearst Magazines prez: Apple’s iPad ‘a pretty efficient distribution for us to be honest’ – December 1, 2011
Apple’s Newsstand really was a present for publishers – December 23, 2011
iPad magazine readers to publishers: More, please – November 21, 2011
Apple iOS 5′s Newsstand boosts Future Publishing’s sales by 750% – October 18, 2011
French papers team up in attempt to force Apple into concessions on subscriptions – September 21, 2011