Buy a Mac for college between June 11 and September 21 and receive a $100 Back to School Gift Card to use on apps, books, music, and movies. Or buy the new iPad (3rd generation with Retina display) and get a $50 Back to School Gift Card. And if you choose a Mac, save even more with Apple Education Pricing.

Buy a qualifying Mac or iPad from the Apple Online Store for Education, the Apple Retail Store, or an Apple Authorized Campus Store, and you’ll receive your Back to School Gift Card with your purchase.

To qualify for the Back to School Card offer and to get special pricing on a Mac at the Apple Online Store for Education, you must be a college student, a student accepted to a college, a parent buying for a college student, or a faculty or staff member from any grade level.

he Mac or iPad must be purchased from Apple or a participating Apple Authorized Campus Store from June 11, 2012, through September 21, 2012. Purchaser must be eligible for Apple Education Individual Pricing; education pricing is not available for iPad. The Back to School Gift Card may be used on the Mac App Store, the iTunes Store, the App Store, and the iBookstore. If the Mac or iPad is returned, your refund may be reduced by the full amount of the Back to School Gift Card. Terms and conditions apply. The Mac App Store and the App Store are available only to persons age 13 or older in the U.S. Terms apply

More info here.