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How an Apple TV reboot could be the headline news of WWDC 2012

Thursday, June 7, 2012 · 10:48 am · 23 Comments

“On the eve of WWDC 2012, speculation swirls around Apple’s positioning as a television manufacturer, and how Apple TV might play into a greater television hardware strategy,” Christina Bonnington reports for Wired. “Indeed, an Apple TV reboot could be a game changer. And it would also be the WWDC highlight for users of the set-top puck, for app developers, and even for the TV entertainment industry at large.”

“The streaming TV companion still offers vast untapped potential. And with the attendance of thousands of devoted developers, WWDC is the perfect venue to announce a new Apple TV platform that exposes API support.,” Bonnington reports. “And we can’t forget how Tim Cook recently said the TV space is ‘an area of intense interest’ for Apple.”

Bonnington reports, “Apple just needs to address a few key areas before Apple TV becomes a really big deal… Apple could open up the Apple TV platform to third-party app developers: It could allow devs to create dedicated TV apps, or it could more heavily leverage (and open up) the AirPlay feature already baked into Apple TV to port existing iPad apps to the big screen.”

Read more in the full article here.

Categories: News

Tags: Apple HDTV, Apple iTV, apple tv, Apple TV set, WWDC, WWDC 2012

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Comment Feed

23 Comments

Balance

Thursday, June 7, 2012 - 11:08 am · Reply

No way. It was just updated what, 3-4 months back. No doubt it’ll come, but not yet.
Ballmer's left nut

Thursday, June 7, 2012 - 11:13 am · Reply

Give it a rest, will you. Apple TV is nothing more than a hobby and sells on minuscule number of units.
- hannahjs
  
  Thursday, June 7, 2012 - 12:05 pm · Reply
  
  True, but aside from that product, Apple is intensely interested in the “TV space”. That portends something new and wonderful. Also, there is no industry more deserving of being violently disrupted than the television industry. And finally, every single MDN poster wants to see the cable companies bitch-slapped.
  - Ballmer's left nut
    
    Thursday, June 7, 2012 - 12:16 pm · Reply
    
    All of your statements are true and indisputable. But here’s the thing, no one is making money selling television sets. I don’t for a moment think that a couple of functional differences in the form of a better controller and content delivery is going to cut it.
    
    The bottom line is, despite a desire being present, no one besides a small group of hardcore fans will pay $2,000 for a TV, when there are other less expensive, equally good LCD TVs from other world class manufacturers, Panasonic being one of them.
    - crisrod63
      
      Thursday, June 7, 2012 - 1:19 pm · Reply
      
      This article is not about an Apple TV set, it’s about the little box that they are already out in the market. It’s about how it’s got untapped potential that can be unleashed to allow a la cart programing. Nobody is talking here about a $2000 dollar TV.
    - chano
      
      Thursday, June 7, 2012 - 6:20 pm · Reply
      
      But your profitability argument is flawed.
      No one makes a fraction of the profits Apple makes in computers, phones and tablets. A TV set will be no different.
      Check B&O and Loewe prices for meh TVs. If Apple make a TV, it will fly and at a realistic premium too (ahem, at least in comparison to B&O etc) and it will make a handsome profit.
  - Weekend
    
    Thursday, June 7, 2012 - 1:09 pm · Reply
    
    You’re still going to pay a lot of money to watch content. Apple is not doing anything to save you money. And that’s as it should be, they’re in business to make money. Are you going to bitch slap Apple? Stop acting like a childish fanboy. Whatever AAPL comes up with won’t be cheap. Hopefully it will be good.
- LordRobin
  
  Thursday, June 7, 2012 - 12:34 pm · Reply
  
  That “miniscule number of units” still has them leading the market, if I recall correctly.
  
  ——RM
  - GM
    
    Thursday, June 7, 2012 - 1:02 pm · Reply
    
    Leading? In what?
    - LordRobin
      
      Thursday, June 7, 2012 - 4:22 pm · Reply
      
      There was an article on MDN that showed the Apple TV leading the “connected set top box” market, which includes the Roku.
      
      ——RM
- Cubert
  
  Thursday, June 7, 2012 - 9:03 pm · Reply
  
  2.5 million in one quarter isn’t minuscule.
- Balance
  
  Friday, June 8, 2012 - 2:12 am · Reply
  
  are you telling me to give it a rest?
  A – I’ve never said a word on it before,
  B – of course a newer Apple TV will come one day in the future, and likely one day support some level of Apps.
  
  Your comment seems strangely out of place.
Peter Blood

Thursday, June 7, 2012 - 11:24 am · Reply

If Apple TV is coming within the next 6 months or year though cluing in developers now would seem to make sense. Apple will then be able to hit the ground running with this thing as hapless copiers like ShamelessStung look helpless vanishing in the rear view mirror (objects are smaller than they appear). Still all this conjecture mere days before WWDC is kinda pointless and mere hit bait.
mxnt41

Thursday, June 7, 2012 - 11:44 am · Reply

One thing I would like is the remote app to be upgraded. The mimic of the remote controls, and itunes-esque interface are nice, but I would like to have the tv screen duplicated on the iPad/iPhone/iPod so I can just touch the option I want like for like.
- +1
  
  Thursday, June 7, 2012 - 12:07 pm · Reply
  
  +1
- Philbaby
  
  Thursday, June 7, 2012 - 5:25 pm · Reply
  
  Me too
HD Boy

Thursday, June 7, 2012 - 12:56 pm · Reply

“Intense interest” sounds like more than a “hobby”.

Less expensive TVs usually are NOT “equally good”. Standard LCD TVs may be an acceptable compromise, but they often are not equal to plasma or other new technologies. That said, I’ve seen poor plasma TVs too.

But generally, you get what you pay for.

If an HDTV is $500 less than a competing product, the competitor likely has compromised component performance and reduced picture quality somewhere to acieve the reduce cost.
GM

Thursday, June 7, 2012 - 1:00 pm · Reply

Doesn’t sound that exciting to me. Apps to my Apple TV? Well, ok but c’mon it’s not revolutionary. There must be something bigger coming.
- JoeKnows
  
  Thursday, June 7, 2012 - 1:20 pm · Reply
  
  This is just a guess, but what if the “Apps” are HBO, Cinemax, Time Warner Cable, Comcast, Disk network, etc??? This could potentially be huge. The cable companies can suddenly expand beyond their territories, and consumers can choose between different providers, thus creating a real competitive market.
  
  Making Apple TV into a platform for more developers can potentially be huge. Look what it did for the iPhone.
  - Weekend
    
    Thursday, June 7, 2012 - 2:43 pm · Reply
    
    Maybe. But somehow we’re still going to pay the same amount of money. It will just be accessed differently than the way it’s done today. It just isn’t going to be cheaper. So in the end if it’s not cheaper just different,who cares? So it’s accessed through my Apple TV? So? I still see the same movie or other content. No, I can’t see any upside as a viewer and consumer of media content. Perhaps there’s something “revolutionary” coming? Really? Me doubts it. But I hope so. After all is said and done,or on this site gushed about, only the price will matter. And I’m betting that price will not go down. However,and there’s always a however in life, since I’m an investor for many years in AAPL I do hope that it at least sells like hot cakes. That will make me very happy.
Laughing_Boy48

Thursday, June 7, 2012 - 3:59 pm · Reply

Apple has gotten so lazy with development of AppleTV. Compared to the Roku XDS, AppleTV is downright crippled. Why bother to put a USB port on it if you can’t use it. Omitting Hulu Plus is a crime. If Apple can revolutionize the TV industry by investing such little effort, I’ll really be surprised.
- ilovemymac
  
  Thursday, June 7, 2012 - 7:02 pm · Reply
  
  Hulu plus sucks. Get an Apple tv 2 and get it jailbroken. Add XBMC and then add bluecop which includes hulu, amazon and a few others. this is ALL of hulu and you can even in settings tell it to eliminate all commercials. So you get HULU free with no commercials.
Cubert

Thursday, June 7, 2012 - 9:21 pm · Reply

No Apple TV news. iOS 6, Mountain Lion, and new Macs only. iPhone, iPod, Apple TV, and iPad mini later in the year.