“And after the latest rumor — that Apple is working on a new operating system for its set-top box and plans to preview it at WWDC in two weeks — power players in the TV content delivery business are starting to speak out about it,” Ogg reports. “DirecTV Chairman Michael White, at an investor’s conference in New York on Friday, doubted that a new Apple TV OS would be so good that current cable or satellite subscribers would shell out for another set-top box, and he believes they’d still keep whatever current box they already have, according to Variety.”
Ogg reports, “He was also skeptical about content providers getting on board: ‘They are going to launch something, maybe in the next two weeks…but I don’t see media companies saying ‘You can stream things in bundles over the Internet,’’ White said at Sanford C. Bernstein’s Strategic Decisions confab. ‘Typically with technology, it smashes the cost structure in some new way (but) with content costs, rights fees and the cost of spectrum it’s hard to see (it) obsoleting our technology.’”
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MacDailyNews Take: We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in. – Ed Colligan, Former CEO (currently spending more time with his family) of the now-defunct Palm, laughing off the idea of Apple entering the smartphone market on November 16, 2006