I have 4 people in the household who watch a wide range of shows from iCarly to Spongebob, American Idol to Modern Family, Sports Center to MythBusters. You have to be able to obtain ALL content, including live sports, to ditch cable or dish.

Secondly, many homeowners associations such as the one I live in have long-term contracts with cable companies. Ours is a 10-year contract and basic service is included in our HOA fees along with lawn service and security. The upside is that I am able to get HD channels (no premium) added and my bill is only $59/mo.

Third, most people watch shows on DVRs. I have two Tivo units (I refuse to use the crappy DVRs that cable companies rent) on which I record at least 30 season passes. I only watch a few shows regularly, but I have extra recordings for when the family wants something else to watch.

Lastly, most people get their internet service through cable or DSL. These companies will either throttle bandwidth or increase prices to make it very difficult to get all your content via the web. Same reason I don’t use many data-hungry apps on my iPhone if I’m not connected to WiFi – without “unlimited” data, I’d be charged to death.

If Apple wants to revolutionize the TV industry it has to convince the networks that they will earn more money joining forces with Apple. I don’t see the cable or satellite behemoths wanting to change existing policies of overpriced services. If Apple wants to change how consumers view programming it will have to do so without cable or satellite. Maybe wireless.

When do the Apple Tv’s go on sale.

Television is also being revolutionized by the Internet. In response, much of the television industry is clinging to an archaic business model, literally refusing to innovate, and instead attempting to shield their largely mediocre content from the choice dictated world of The Internet.

Apple can’t change that by themselves, they will need us, the consumers to demand what we want, where we want it, when we want it, and how we want it. When enough people demand to see a program with the flexibility that is possible, it will happen. As long as we are sheep and march mindlessly to the living room TV, it won’t.

So cut the cable. Tell you friends to save money and cut the cable as well.

Maybe someday we won’t utterly irrational conditions like being able to watch content on my computer, but not on my iPad sitting right next to it.

I think the hurdle (for Apple) with the TV market is that the customer wants “everything” they already have right now over cable. For most people, an HDTV is just a “dumb” monitor that connects to the cable box. The cable box does all the content delivery. And the cable provider has “everything,” in terms of content choices.

The current Apple TV box was a fine move to get into the market. Apple TV is connected as “Input B” to the HDTV, and customers still have “everything” they already had through the cable box on “Input A.” And Apple gradually builds up content choices through Apple TV. But this approach is just a “hobby” to Apple. A complete iTV that is just an HDTV with integrated Apple TV will just be a more expensive hobby, even with more content choices and “apps” (unless it has “everything” customers already have through cable). Maybe enough people will buy it (to be profitable), but it will not be a hit on the scale of iPhone and iPad.

We only need to look at iPhone to see how Apple might “revolutionize” TV market. When iPhone was first released in 2007, it was primarily just a phone that did the same things as other smart phones. It accessed the same wireless carrier networks, same services, and same Internet. What made iPhone initially successful was significantly better user experience at accessing the same wireless carrier networks, same services, and same Internet. Customers had “everything” they had before, but the user experience was much better with an iPhone. That’s why iPhone became a success, not because Apple reinvented their own wireless carrier networks and services to match what was already available. Then over time, Apple then added unique features such as the App Store, Siri, and iCloud to make iPhone even more desirable.

That’s how Apple needs to “revolutionize” the TV market. Apple should take the “everything” that customers already have through cable, but make the user experience in accessing that content significantly better. There are not that many cable providers in the U.S. Apple can work with them to make iTV access existing cable content with a far superior user interface, compared to the barely functional and hideous interface on current cable boxes. Why would the cable providers object to such a partnership with Apple? They would welcome it. After the first year in the U.S., expand to other worldwide markets.

Over time, Apple can continue to provide and improve its own content choices, currently provided through the Apple TV box, and make it available as an integrated part of iTV. Over time, customers will (hopefully) rely more and more on content provided through Apple. When Apple’s content choices are considered to be “everything,” many cable customers will cancel their cable TV service.

Perhaps I am older than dirt, but I have learned to go on with my life knowing Apple’s next best thing, whenever it is ready, will astound me, and not fall into these lame site-hit traps.

Apple’s reality is a thousand times better than these twits’ fantasies.

Bandwidth is the only issue I see.

There are no state and federal laws prohibiting any content creator from providing their content direct to the consumer, via iTunes for instance. There is much incentive in the existing TV world to keep things as they are though.

Consider Person of Interest on CBS. It’s a show I’d like to watch and would happily pay for. Warner Brothers doesn’t allow it to be shown on the Internet. They want to sell it first on DVD, then in syndication and in their opinion allowing it on legally on the Internet would diminish the value of those after market sales.

HBO could easily create a website and allow their own original content to be purchased there, but they don’t. They are in a tightly bound relationship with service providers so they don’t rock the boat. Oh sure, you can watch it on your iPad… IF you subscribe to HBO via a service provider.

It will take the consumer wising up to change things. I cut the cord a while back and haven’t looked back. I was paint $140 per month for cable TV and Internet service. By getting rid of the TV portion I was able to bump my Internet download speed up to 50Mb/s and acquire a 4GLTE WiFi device for the same total price. I’m much happier. Most people are still afraid to do this though. They’re rather pay $140 a month for 500 channels of absolute crap they aren’t interested in.

Apps won’t change that any more than they made cell companies start treating people like human beings. If anything, things have gotten worse with data caps and throttling and what not.

Nope, this article has it completely wrong.

This is why the cable companies probably will win this battle. Too many people are unwilling to go cold turkey and give up their overpriced programming packages and/or cable internet service, which are the profit sources that protects cable distribution of television programming.