“The most surprising statement was that Hearst doesn’t plan to include interactive content in its digital publications despite work done in the company’s little known App Lab and the belief that users will pay more for a digital edition,” Fass reports. “Edwards also described mix of devices used by Hearst digital subscribers. That mix is headed up by the iPad but with Barnes & Noble’s Nook platform right behind it.”
Fass reports, “As to the breakdown of mobile devices and platforms used for reading its magazines, Hearst sees that iPad and iOS devices in the lead with about a third of the market. It’s worth noting also that Zinio as a platform can be used on a range of devices including the iPad. iOS – 35%; Nook – 30%; Zinio – 20%; Amazon – 15%.”
Read more in the full article here.
[Thanks to MacDailyNews Reader "Dan K." for the heads up.]