“The iPhone maker’s retail Web site scored 85 out of 100 in this year’s index, compared with 80 last year,” Whitney reports. “Only one other retailer, RueLaLa.com, managed a 5-point gain though that site grabbed an overall grade of only 75.”
Whitney reports, “Despite Apple’s ascent, it could only rise to second place, having achieved the same grade as QVC. On top as usual was Amazon.com, which captured a score of 89, up from 86 last year.”
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