“To say Apple is no ordinary company is a gross understatement,” Larry Magid reports for Forbes. “With a market capitalization (the total value of its stock) hovering around $573 billion, it’s now the world’s most valuable company. But even before it acquired that rare distinction, it was special in many ways, especially the way it introduces products and the way the public and the media react to those products.”

“For example, months before Apple announced its latest iPad, the tech press and even general interest media were speculating on what it might do, and that’s been a pattern with Apple products for years,” Magid reports. “I’ve never been sure how this happens, but there are always bloggers or analysts that seem to have enough inside information about the “secret” product to tantalize the curious.”

Magid reports, “When an Apple device comes out, it makes the front page of many newspapers, and there is huge interest in the early reviews. That’s one reason just about every reviewer who can get their hands on the products wants to weigh in as soon as possible. Most gave the new iPad well-deserved rave reviews and I’m no exception. But along with all the excessive praise for Apple products, comes excessive criticism when even the tiniest flaw is discovered.”

MacDailyNews Take: Or invented.

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