“As rumors swirl and dance about in the blogosphere about Apple’s coming HDTV, an Apple patent application pops up just in time to tease us about some of the possible new features that their TV remote may offer,” Jack Purcher reports for Patently Apple.

“While some of the features may apply to Apple’s own HDTV, Apple’s planned invasion of this market means attacking the entire market which includes TV’s already in the marketplace today,” Purcher reports. “One of Apple’s wild new universal remote features works like this: you take a photo of your current TV remote and it sends it to iCloud for analysis. It then sends a ‘virtual copy’ of your remote, functionality and all, to your iPhone”

Purcher reports, “You’re now able to control your current TV with Apple’s advanced universal remote and enjoy all of Apple’s TV remote features and likely tie-in products and services.”

Much more, including Apple’s patent application illustrations, in the full article here.