Vanessa Quirk writes for Arch Daily, “When Apple revealed the plans for their new campus in Cupertino, the responses to the ‘spaceship’ were….varied, to say the least: ‘Spectacular would be an understatement’ ; ‘So disappointing…’ ; a ‘…panopti-lawn…’ ; and – my personal favorite – ‘Sphincter?'”

“The announcement instigated a flurry of analyses and criticisms over the meaning of the design for the world – the Zen-like significance of the circle, the role of architecture in this technologically-driven age, the legacy and hubris of Jobs – but produced very little discussion over its meaning for the company itself,” Quirk writes.

“Meanwhile, months before news of the “spaceship” landed, another internet giant was searching the California landscape for its own space to call home,” Quirk writes. “Still very much under-wraps, the new Googleplex will be the first time Google builds a workplace completely from scratch.”

Quirk writes, “These projects will be the Magnum Opuses, the ultimate physical representations, of the two most influential Tech companies in the world, and the two share striking similarities. So let’s clash the plans of these two titans and take another look at Apple 2 – but this time in the light of Google – and see what they can tell us about these companies’ futures.”

Tons more in the full article – recommended – here.

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