The first iPad ad focuses solely on the product’s high-resolution Retina display.
When a screen becomes this good, colors are more vibrant, words are pin-sharp, everything is more brilliant.
Because when a screen becomes this good, it’s simply you and the things you care about.
The stunning Retina display. On the new iPad.
The ad closes on a black Apple logo with black text on a white that simply says “iPad.”
MacDailyNews Take: Yet another excellent example for TV ad copy writers the world over: KISS.
So, what do you think?