“Brett Simpson and Richard Kramer of Arete Research said they expected to see Apple launch ‘a 7-inch iPad with a low-end specification,’ in or around the third quarter of the year at a price point of about $299,” Barak reports. ““Given the iPad 3 aims to use higher spec parts (quad-core CPU, higher resolution display, LTE, and improved camera) there is plenty of scope to offer a cost down model supporting ~$100 lower bill of materials,” said the pair.
Barak reports, ““If offered at around $299, it will spur far greater adoption,” said Arete, noting that the educational and emerging market segments would be prime targets for such a device… ‘With Microsoft demanding a ~$10 royalty for every Android tablet, and Apple positioning its iPad mini to oust rivals in the low-end, we see little opportunity for OEMs to scale and make money this year,’ said Arete, giving a gloomy outlook to other tablet hopefuls.”
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