“Fast forward to 2012. Apple is not mentioned at all during the rather thrilling contest between the New York Giants and the New England Patriots,” Ulanoff writes. “Instead, electronics manufacturer Samsung makes fun of Apple—without ever saying or showing its name or products… The last year or so has, at least on the hardware side, been nothing but a big, pregnant pause for Apple. I knew that Jobs’s death would have an impact, but I never feared Apple would be rudderless without him. Current Apple CEO Tim Cook is a good manager with a deep understanding of Apple, but I do not think he has Jobs’s innate vision.”
Ulanoff writes, “I worry that without Steve Jobs, Apple may have lost some of its fighting spirit. For all his quirks, Jobs was a fighter. He liked to deride the competition and then beat them, as publicly as possible. Imagine if right after the Samsung Super Bowl ad, Apple had run some sort of iconic spot for, say, the Apple iTV: ‘Television is about to change forever, thanks to the company that, 28 years ago, changed computing forever. Watch…’ Now that would’ve been cool. Jobs would have done it. What is Cook’s plan?”
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MacDailyNews Take: ‘Tis articles like this that make Apple shareholders thank their lucky stars that goofballs like Lance aren’t running Apple Inc.