“Former Apple marketing executive Bob Borchers, who was part of the original iPhone team and helped lead the Nike+iPod partnership and third-party iPod integration with car manufacturers, recently gave a talk at a school in California to discuss his experiences at Apple,” Jordan Kahn reports for 9to5Mac.
“In case you are unfamiliar, you might remember Borchers from several ‘guided tour’ videos for iPhone and other Apple products a few years back,” Kahn reports. “He has also been a source for many of the interesting stories coming from Adam Lashinsky’s new book Inside Apple.”
Kahn reports, “Other than telling some recent stories that have debuted in “Inside Apple,” Borchers also talked about Steve Jobs’ initial mission to create the iPhone, describing the late CEO as wanting to create ‘the first phone people would fall in love with.’ He also discussed how important the multitouch display and having the full ‘Internet in your pocket’ was to the original concept. Before wrapping up his speech, Borchers talked about how the iPhone was developed from his point of view on the product marketing/product management team and the importance of Apple packaging.”
Read more in the full article, with video of Borchers’ presentation, here.
MacDailyNews Note: “If you ever see an Apple ad, print or TV, you look at the time and it’s always going to be 9:42 — 9:42 is when we launched the iPhone.” – Bob Borchers
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
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I just went to the iPhone 4S page on the U.S. site and the time on the phones is 9:41.
yes 9:41!
That means the meaning of life is just 1 minute away.
One minute before Steve’s “one more thing”.
Round off error.
Maybe -1 for Steve Jobs’ passing?
9:41… someone made a booboo.
One frickin minute! You liberal commies, get off my back!!!.
Bob
” the Ultimate Answer to the Universe. … The answer is 42,”
Amazing he must have timed his presentation, so the announcement came at 9:42.
How could it have been at 9:42 when all of Apple’s presentations begin at 10:00 (1:00 Eastern)?
It’s 9:42 somewhere.