“Research firm ChangeWave conducted a survey in January of over 2,600 North American consumers and learned that, on average, 20 percent of online shoppers plan to spend more money on Amazon.com in the next 90 days. Among Kindle Fire owners, which reached 6 percent of respondents, that number rose to 29 percent, while non-Kindle Fire owners averaged 19 percent,” AppleInsider reports.

“Not all of the survey results brought good news for Amazon, though, as a question on whether Kindle Fire customers were satisfied with the device prompted just 54 percent to respond that they were very satisfied. An additional 38 percent said they were somewhat satisfied,” AppleInsider reports. “That compares to results from a November 2011 survey that found 74 percent of iPad users and 49 percent of other tablet device users to be very satisfied with their respective tablets.

AppleInsider reports, “ChangeWave went on to note that past surveys have shown that the percentage of respondents who say they are very satisfied with a device is ‘highly predictive of future demand for that device.’”

Read more in the full article here.

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