“After receiving help from an Apple Genius at a retail store, a customer started getting texts sent to the employees iPhone,” Jim Dalrymple reports for The Loop. “While Gizmodo classified the mishap as a bug, Apple says the employee didn’t follow protocol.”

“To help the customer, who was using the iPhone without a SIM card, the Apple employee placed his SIM card into the phone,” Dalrymple reports. “Unfortunately, the iPhone married itself to that number, so any texts sent to the phone were also sent to the customers phone.”

Read more in the full article here.

MacDailyNews Take: Go back to what you’re good at, Gizmodo: Turning off TVs at trade shows.

[Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.]