“Fuller saw all those PC makers selling Windows laptops to big businesses, and as he struggled to inject new life into Apple’s moribund PowerBook division, he wanted to do the same,” Garling reports. “But Jobs said no.”
Garling reports, “According to Fuller, Jobs saw business IT departments as a barrier. In those days, CIOs believed in ‘JEDI,’ or Just Enough Desktop Infrastructure — meaning they only wanted to invest in the minimum amount of computing an employee needed to do his job, and nothing more. An IT department, Jobs argued, is about control — and not about empowering the user. Jobs’ central belief was that computers should be about the user, and that’s why he wouldn’t let Fuller sell PowerBooks to businesses. ‘I don’t think Steve ever cared about money,’ Fuller says. ‘He just wanted to do this stuff the right way.’”
“Fifteen years after he left Apple, Dale Fuller still thinks Macs are good for business. His new company, MokaFive, carries the tagline: ‘Finally, Apple for the Enterprise.’ But the world has changed, and his efforts to push Apple machines onto businesses are no longer at odds with the Jobsian vision — or least, not entirely,” Garling reports. “MokaFive offers a way of running a company’s official Windows environment on a Mac.”
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