“The emerging market opportunity for tablets has been flying under the radar mainly because the device brands aren’t household names and there are concerns regarding the sustainability of the market,” said Richard Shim, NPD DisplaySearch Senior Analyst, in the press release. “However, we are beginning to see investments by some of the better known brands in developing regions, and we expect this to not only continue but to flourish as competition improves.”
The introduction of tablets from new brands, such as Aakash in India, and established brands, such as Dell in China, is boosting competition and adoption. Penetration rates of tablet PCs in China and Asia Pacific are leading the emerging market regions, but Brazil, India, Russia and other countries are becoming bigger forces on the worldwide scene as prices come down and distribution channels expand. Additionally as counties such as Turkey move to overhaul its entire education systems through efforts such as their FATIH project, Tablet PCs are also taking on a bigger role outside of the home as well.
“Growth in the emerging markets will be accompanied by competition at lower price points,” says Jim McGregor, NPD In-Stat Chief Technology Strategist., in the press release. “This will result in significant opportunities for processors that can optimize power and performance while achieving device price points that are often under $100.”
In addition to broader market opportunities driving growth, evolution of the tablet platform will also increase growth. That evolution is expected to initially take the form of higher pixel densities and, in the later years of the forecast, higher performance to enable richer multimedia experiences. In the coming quarters, resolutions and pixel densities will increase in panels, resulting in market segmentation of premium and value categories. Pixel densities of 200-300 ppi are forecast to rise in 30% of units in 2012 to 47.5% by 2017.
The NPD DisplaySearch Tablet Quarterly report tracks quarterly changes in tablet PC products and strategies, and also offers forecasts based on the impact of those changes on the market. It covers the changing landscape of screen sizes, features that are expected to be included and excluded in future tablets, and operating systems, including highlights such as these:
• Survey results of U.S. commercial tablet owners indicate 39% of respondents said having a Windows OS option as part of their next tablet purchase was important to very important.
MacDailyNews Take: 39% of respondents are obviously brainwashed luddites who have no earthly idea what they want or need.
• Touch technology penetration is dominated by projected capacitive with over 80% share in 2011, which is expected to continue and grow to nearly 95% share in 2017. Competing touch technologies, including resistive, combo, and on-cell, will have limited opportunities in tablet PCs.
• Many display manufacturers are transitioning tablet panel production to larger plants, Gen 6 and Gen 8, which will lead to greater capacity for tablet displays and lower prices.
Source: NPD DisplaySearch