“Mull explained that this perception was already there when FCPX was announced, but has only increased since then due to Apple’s aggressive attempt to cut and switch up its features,” Cheng reports. “For example, when editing video for TV shows, editors will put together a final Edit Decision List (EDL) with data that essentially tells the post production facility which scenes to keep or cut. ‘Why Apple decided to do away with EDLs is beyond me. This makes me think they aren’t targeting the professional market,’ Mull told Ars. ‘When I read Final Cut Pro X didn’t have the ability to generate an EDL I figured Apple is targeting a different audience, the Tweeners, people with a little $, time and creativity, the Indie crowd. This looks stupid to even read, so again, kind of baffled.’”
“Despite the amount of hatorade being dumped on FCPX by the professional crowd, not everything about it is sour,” Chang reports. “‘My personal view on FCP X is that it’s a brilliant program, provided the user can essentially forget everything they’ve learned from using the previous Final Cut Pro/ Studio applications and go into it with an open mind. Don’t be quick to judge a book by it’s cover, or give in to all the negative hype,’ noted production systems and workflow consultant Jon Alper told Ars. ‘I may be more optimistic then others by nature, but after learning FCPX in it’s current state, I’m more excited about future potential of the application then I am concerned with it’s current shortfalls.’”
Chang reports, “Everyone we spoke to agreed that Apple would have a much better standing among professional users if the company would just acknowledge them a little more and act like their concerns are being listened to.”
Read more in the full article here.
MacDailyNews Note: Today is Martin Luther King Day in the U.S. and the markets are closed. As usual on such trading holidays, we will have limited posting today.