“There are a lot of ways to measure the return on your IT investments–reduced costs, time saved, increased productivity, etc.,” Kevin Casey reports for InformationWeek. “There are added benefits when you spend money on new technologies like tablets and mobile applications that mesh perfectly with your corporate mission.”

“That’s the case for West Paw Design. Recently, the Bozeman, Mont.-based pet supply firm began streamlining its operational and production processes by moving more of them to Apple’s iPad, each equipped with a Bluetooth-enabled barcode scanner and custom-built Filemaker Go applications,” Casey reports. ” The move has saved money, created significant operational efficiencies, and aligned with the company’s longstanding green philosophy. (Organic cat-nip was among its early products.)”

Casey reports, “West Paw is a 15-year-old small business that grew each year during the recession and posted 10% growth in 2011. CEO Spencer Williams said West Paw’s technology focus has helped better empower each of the company’s 50 employees to make decisions, and as well finding operational efficiencies that help a small business compete on a grand scale. That’s particularly important because West Paw does everything in-house under one roof–from product development to manufacturing to shipping.”

“When iPad 2 came out, Williams and team added a Bluetooth scanner to the mix and began deploying units onto the production floor to replace existing database, inventory, shipping, and other applications and processes,” Casey reports. “In other words: Every step–from idea to shipment–that goes into making and managing a large, diverse product catalog. Williams said the results were nearly immediate–improved speed, agility, and efficiency on the production floor.”

Much more in the full article – recommended – here.

[Thanks to MacDailyNews Reader "Chad Oster" for the heads up.]

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