Avid today announced in a press release that television production company, Bunim/Murray Productions, has selected Avid Media Composer 6 and Avid Symphony 6 editing software for all of its programs beginning in early 2012. Bunim/Murray joins a growing number of professional users who have returned to using Avid solutions from Final Cut Pro to meet their production workflow requirements. Additionally, as part of this implementation, Bunim/Murray also plans to deploy an Avid ISIS 5000 shared storage system to effectively store and share media across its organization.
Widely credited with creating the reality television genre with its hit series The Real World, Bunim/Murray is an Emmy Award-winning production company that continues to lead the way with popular programs, including: Keeping up with the Kardashians, Kourtney & Kim Take New York, Project Runway, and more. Following recent market shifts, Bunim/Murray reconsidered its professional video editing software options and was looking for a software provider whose professional editing solution met their needs – today and into the future.
“Due to the large volume of media generated by our reality shows, we needed to re-evaluate our editing and storage solutions. At the same time, we were looking for a partner who would understand our long-term needs,” said Mark Raudonis, senior vice president of Post Production at Bunim/Murray, in the press release. “As we talked with Avid, it was clear that the company has really forged ahead since we worked with them years ago. Their commitment to the needs of their professional customers, like us, is clear. And, with the introduction of Media Composer 6, they really raised the bar and have a vision for the future that makes them the right choice for our business.”
Working closely with Avid and its reseller partner Key Code Media, Bunim/Murray ultimately selected Avid for its long-term commitment to the professional market as well as continued technology innovation, including the ability to integrate Media Composer 6 and Symphony 6 into its existing infrastructure with the new Avid Open I/O and enhanced Pro Tools interoperability. With the addition of the new Symphony 6 software solution with Total Conform, which allows for smooth transfer of offline projects in Media Composer to Symphony for online editing and finishing, and advanced finishing and mastering capabilities, Bunim/Murray can more easily complete all of its mastering work in-house.
“With the Avid Open I/O, we won’t need to change out any of the hardware from our existing editing stations. Instead it’s just a software install. In addition, we’ve always used Pro Tools, so we’re looking forward to saving time and gaining added efficiencies through Media Composer and Pro Tools interoperability,” added Raudonis.
“Bunim/Murray is a recognized leader in reality television, and we’re honored to have the opportunity to work closely with them and provide them with the capabilities they require to support their demanding production requirements,” said Kirk Arnold, chief operating officer at Avid. “This announcement also reflects our continued customer focus, and we will continue to listen and work together with our customers to deliver powerful and versatile solutions.”
Source: Avid Technology, Inc.
MacDailyNews Take: Short-sighted, time-wasting, instantly regrettable, regressive stupidity. Just like their TV shows.
Related articles:
Apple releases Final Cut Pro X 10.0.2 Update – November 17, 2011
Editor Walter Murch is feeling better about Final Cut Pro X – November 8, 2011
Apple releases major Final Cut Pro X update; debuts free 30-day full version trial – September 20, 2011
Film editor: Apple’s Final Cut Pro X is flexible, powerful, incredibly innovative software – September 12, 2011
Gartenberg on Final Cut Pro X: Why Apple dares to change your apps – July 17, 2011
IT Enquirer reviews Apple’s Final Cut Pro X: Very much a professional’s tool – July 8, 2011
Apple to allow additional Final Cut Pro 7 enterprise licenses; FCP X improvements coming soon – July 7, 2011
Former Avid employee on Final Cut Pro X: Only Apple seems capable of pushing boundaries – July 5, 2011
Why Apple built Final Cut Pro X – July 1, 2011
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
Shake product designer explains Apple and Final Cut Pro X – June 29, 2011
Apple answers Final Cut Pro X questions; promises multicam editing and more – June 29, 2011
Change.org petition demands that Apple not change Final Cut Pro – June 27, 2011
Final Cut Pro X ‘backlash’ coming from competitors scared to death over Apple’s $299 price tag? – June 24, 2011
Conan blasts Apple’s new Final Cut Pro X (with video) – June 24, 2011
Answers to the unanswered questions about Apple’s new Final Cut Pro X – June 23, 2011
‘Professional’ video editors freak out over Final Cut Pro X – June 23, 2011
Apple revolutionizes video editing with Final Cut Pro X – June 21, 2011
I’ve worked in depth with all version of Avid; it is truly a nightmare.
If Apple continues down this current path, they will need to either spinoff the pro products or license OSX to Dell or HP or somebody who can take the time to cater to the pro market. Apple could continue to focus on making smaller/simpler products for consumers and the other company can release beefed up computers and software for the pro market. Apple would still make money from pro users and not have to spend the extra time and R&D on catering to what is now a small market to them.
@ Rudolf Charel
Pixar made their own software and employs many programmers. They will use off the shelf software from time to time and have used FCP at times for small editing, though not usually for the meat of their feature films.
@ MDN
Are you trying to advertise for Avid? Why did you not simply link to the obvious press release and instead printed it verbatim with all Avid’s marketing buzzwords etc? Seems strange
@ everyone
Bunim/Murray is a rinky dink operation with little effects processing, a handful of “editors” and just a pile of reality footage to sort through. The editing is really just paring down all the crap they have on film. Anything can do that but specifically, they need something to quickly sort through hours and hours and hours of crap to try and build half hour and hour shows. They cheaped out by going with Avid and letting Avid control their future. They would have been better off working with a specialist to design a storage and clipping system for their massive footage needs. Then they could have stayed with FCP.
Bottom line? Apple could care less. And Avid? Mergers and acquisitions have turned Avid into nothing. Just a brand name and an early non linear editing company with clunky software. I used it for a while. CLUNKY.
Finally – to lure Final Cut users, Avid’s software is only $1499.00 for existing Final Cut users.
So, we’re not talking about big money here. One tiny TV company switching to Avid – who cares?
And for all the really tiny tiny editors out there, even $1499 is a too much.
I’ll stick with the new FCP that you can simply get from the Mac App Store – that is the future. Sorry Avid. Complexities and dongles and equipment lock is over. And Avid, Media Composer’s 6 interface is a mess. Avid doesn’t get that simple is sometimes better. They are NOW saying that editors want to use their software on laptops. Hello??!! Like that is a new idea. Come on…
The irony of MDN’s immature ‘take’ is that it’s usually these very pro houses that create and provide the HQ content we all enjoy and consume – from the Cinema to the cell phone. Wouldn’t you rather them using Apples hardware and software over say, Avid’s?
Apple could’ve continued to dominate and evolve the content creation market but instead chose to make a radical departure along with a fumbled Marx Brothers rollout and it blew up in their face. And that means content creators are ‘shortsighted’? No, it means Apple released a product that for the most part is unable to fit into crucial professional workflows. Content creation is a complex industry and when businesses have invested time and money over the years building their livelihood around Apples ecosystem and they’re presented with the magic of FCPX, of course they’re going to be pissed off.
Regardless of wether or not FCPX’s missing features make it in over time, it doesn’t matter. They’ve making it clear the pro and enterprise markets are in the ‘too hard basket’. And as a business owner in the pro market, it makes me very wary of any further investment down the track in Apples products. This isn’t the first story of content creators giving FCPX the flick since its launch and it won’t be the last.