Comments on: Apple’s purchase of Anobit would give it a leg up on rivals, allow Apple to use the least costly NAND flash http://macdailynews.com/2011/12/27/apples-purchase-of-anobit-would-give-it-a-leg-up-on-rivals-allow-apple-to-use-the-least-costly-nand-flash/ Apple and Mac News Sat, 25 May 2013 22:39:02 +0000 hourly 1 http://wordpress.com/ By: alanaudio http://macdailynews.com/2011/12/27/apples-purchase-of-anobit-would-give-it-a-leg-up-on-rivals-allow-apple-to-use-the-least-costly-nand-flash/comment-page-1/#comment-920847 Wed, 28 Dec 2011 10:46:16 +0000 http://macdailynews.com/?p=71963#comment-920847 I think that Apple has learned the hard way that relying on courts to protect innovation is an expensive and unreliable approach. Many others have copied Apple’s products and the courts have not been an effective deterrent.

My feeling is that Apple is taking a different approach. Instead of pinning it’s hopes on legal protection, Apple is developing it’s own technology and buying other promising companies that offer something unique for the future. Apple is particularly interested in technologies that offer high performance coupled with frugal power consumption. Hence Apple’s interest in flash memory instead of hard drives.

Additionally, if you design chips in house, they can be built anywhere in the world where a suitable fabrication plant exists. Apple would not be tied to one supplier, or even one region of the world. It can decide to use multiple suppliers in order to maintain continuity of supply in the event of unpredictable happenings like the Japanese tsunami, the Taiwanese floods, major earthquakes or political turmoil.

The principle benefit to Apple is that they will be able to incorporate exclusive components that are at the very cutting edge of technology and are unavailable to others. After all, knock-off companies would not be able to make clones if they are unable to source the parts in the first place.

]]> By: kingmel http://macdailynews.com/2011/12/27/apples-purchase-of-anobit-would-give-it-a-leg-up-on-rivals-allow-apple-to-use-the-least-costly-nand-flash/comment-page-1/#comment-920799 Wed, 28 Dec 2011 02:44:11 +0000 http://macdailynews.com/?p=71963#comment-920799 Agreed. Lucas Mearian/Computerworld is applying PC tactics to Apple. That is misguided. Apple is about improvement.

]]> By: gotwake http://macdailynews.com/2011/12/27/apples-purchase-of-anobit-would-give-it-a-leg-up-on-rivals-allow-apple-to-use-the-least-costly-nand-flash/comment-page-1/#comment-920634 Tue, 27 Dec 2011 18:23:41 +0000 http://macdailynews.com/?p=71963#comment-920634 I agree. I could see how costs could come down, but I don’t think that was the focus. Apple has always been about having a superior product.

]]> By: mshahsavar http://macdailynews.com/2011/12/27/apples-purchase-of-anobit-would-give-it-a-leg-up-on-rivals-allow-apple-to-use-the-least-costly-nand-flash/comment-page-1/#comment-920611 Tue, 27 Dec 2011 17:38:10 +0000 http://macdailynews.com/?p=71963#comment-920611 It is all about improving quality, increasing or maintaining margins, and slowing or making it harder for the competition to copy. I am sure there are nice patents behind the scene to protect against tech copy without shame companies such as samsung.

Go Apple

]]> By: G4Dualie http://macdailynews.com/2011/12/27/apples-purchase-of-anobit-would-give-it-a-leg-up-on-rivals-allow-apple-to-use-the-least-costly-nand-flash/comment-page-1/#comment-920607 Tue, 27 Dec 2011 17:28:03 +0000 http://macdailynews.com/?p=71963#comment-920607 Perhaps, but I don’t see it that way. Apple isn’t necessarily going to settle for the bottom tier of the NAND production stream for its products, while relying on Anobit’s controller to maintain data integrity, just to save money.

I was thinking Apple bought Anobit so that it could ensure its products are getting the choicest cuts in NAND’s three-tier production stream of good-better-best quality, especially for their phones and iPads.

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