“Over at The Perfection Paradox, product consultant Jonathan Bingham offers a smart take on the problems the forthcoming Apple TV could eventually fix if Apple gets it right,” Henry Blodget writes for The Business Insider. “He also offers an explanation of why Google’s ongoing TV efforts are probably doomed to failure, or at least doomed to addressing only a small, specific niche of the TV market — households managed by tech geeks.”

“What Googlers and other technorati seem to forever fail to understand is that TV is the dominant broadcast medium because it is drop-dead simple. For decades, TV users haven’t had to do much more than press ‘on,’” Blodget writes. “TV, in other words, has just worked.”

“Of course, in recent years, with the addition of cable boxes and VCRs and DVRs and IP TV and Netflix and iTunes and YouTube and remotes, et al, TV has started getting complicated,” Blodget writes. “And Google’s response to that complexity, along with the response of most other tech companies that have tried to ‘fix’ TV over the years, is to make it even more complicated.”

Blodget writes, “Apple, meanwhile, Bingham reasons, will approach the market with the aim of making TV simple again, by making the ‘perfect’ TV.”

Read more in the full article here.