“Time offers the most high-profile award. The magazine loves to be controversial and, of course, revels in getting massive cheap publicity (like, for instance, this column),” Friedman writes. “Time seems to figure the more provocative it is, the more people will talk and write about it.”
“I lost a lot of respect for Time’s award based on its decision a decade ago when it named New York Mayor Rudy Giuliani instead of Osama bin Laden, in the wake of the 9/11 terror attacks on America,” Friedman writes. “I wrote in this space that Time had showed no guts because, clearly, bin Laden affected our lives more profoundly than the so-called ‘America’s Mayor’ that year. Maybe Time, which had cited evildoers from Hitler to Stalin over the years, didn’t want to cite the world’s No. 1 terrorist. Bottom line: Time dropped the ball that year.”
Friedman writes, “Jobs would appear to be a popular choice. It’s hard to quibble with his importance. Amazingly, he has never won the award by himself and this is the last time that Time could give him the designation.”
Read more in the full article here.
[Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.]
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