“On April 28th, 2003, moments before I was about to interview Steve Jobs at San Francisco’s Moscone Center, I was jittery,” Laura Locke reports for Technologizer.
“Anticipation? Nerves? Excitement? You bet. All of those visceral emotions were firing,” Locke reports. “Knowing Jobs’ storied reputation as an irascible and exacting Silicon Valley CEO had me on edge. But I had prepared a tight set of questions. Secretly, I was hoping he might enjoy the line of inquiry. In turn, I would have a lively and candid report for my editors at TIME.”
Locke reports, “What I didn’t know was that the interview was taking place on what would turn out to be one of the most important days in Apple’s history: The launch of the iTunes Music Store… So here it is for the first time: My iTunes Music Store interview with Steve Jobs, in its entirety and verbatim.”
Read more in the full article – recommended – here.
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]
The link doesn’t link
http://technologizer.com/2011/12/07/steve-jobs-on-the-itunes-music-store-the-unpublished-interview/
Yes, it does, they just fixed it.
LOVE watching the video of Steve introducing the iTunes Music Store. So bright vibrant intelligent enthusiastic! Whew what a guy.
MDN censors comments if you’re critical of their site design. FYI.
Welcome to the party. MDN don’t understand critical statements about site design or different opinions. Use this site for a good laugh that is what it’s best for.
Your post and my comment will be wiped clean in
3.2.1…
Watched the whole Steve Jobs music store Keynote following the interview transcript. God, I miss that man.
Yes Jane, there’s never been anybody like Steve Jobs. Still watching this, such a cool guy. I’m going to find him in the astral world. Miss him too much.
” “Rip. Mix. Burn.” was never not legit.
……. This was the 50 year-old-crowd that thought that.
We’ve been against stealing music since the beginning.”
Utterly transparent revisionist horse crap. If ever there’s an RDF effect, this is it. Everyone at the time knew precisely what Apple was doing and why. All Apple’s fancy candy colored iMacs and The Cube still were not selling well enough and they needed an edge … so they justified giving the kids what they wanted – a way to easily access free music. iTunes files became the majority file format on P2P networks overnight. It was an underhanded corporate blessing of theft, and it worked better than they had hoped.
They were d e s p e r a t e l y courting the youth market who were buying PCs en-masse for gaming.
The over 50 crowd largely had no idea what MP3s were, let alone what iTunes/ “ripping” and P2P networks were all about. Conversely, adding a no-think MP3 ripper to iTunes made every technically illiterate 13 year old a music trader on Kazaa overnight and sold millions of iMacs at a time when Apple was on death watch.
But Apple didn’t stop there!
They designed and sold iPods to be used as player/storage devices whereby kids could just drag & Drop (copy) entire music libraries from one Mac to another Mac/PC without any restriction. That one little omission (ahem) “feature” is what made the original iPods so desirable, and why all my nephews bought them over Creative offerings.
Later, like a bunch of rum-runners and bootleggers, wagons circling for operating afoul of the law, Apple sought to legitimize their business by adding a legit store and adding hardware limitations to the iPod to stop open file transfers via USB.
Then thank heaven we have Google and Facebook—pure as the driven snow.
Exactly what I’ve been trying to tell everyone and no one will listen! Not only did Apple completely design the iPod/iTunes system just so kids could encode and upload/download/steal music on the internet, but that’s the whole reason why Jobs got with Wozniak to invent the personal computer in the first place!!! He new that someday the internet would be created and that computers and connections would get powerful enough to digitize music so that people could share and steal songs easily, and that he’d make a ton of money selling the tools to do this!!! Why won’t anyone listen to me! It’s so obvious!!! The only reason that Apple, the company, was created was so that kids could steal music on the internet!!!11!!11
Thanks Brau for exposing the facts! At least there’s two of us that know the truth!!!
your tinfoil hat is on a little too tight, methinks…
if you want revisionist crap, read your own comment. Talk about the pot calling the kettle black!
Talk about revisionist!!!
Let’s review; the original Bondi blue iMac came out in 1998, which is when Apple’s fortunes had finally turned around. “Rip.Mix.Burn.” came around 2001; G4 machines already came out and were selling extremely well (with the exception of the Cube, of course). There was no need for an “edge”. Very soon thereafter (early 2002), desklamp iMac G4 came out (again, extremely successfully).
Rip.Mix.Burn. was advertised using many big names (at the time) in music industry (Barry White, Lil Kim, etc), and the point was to create what used to be called “mix tapes” (songs from various albums on a single CD). The actual share of iTunes-generated AAC files on Kazaa, Napster and similar was negligible throughout this time.
Literally every non-Apple MP3 player mounts as a USB drive and allows full access (copy/paste/move) to all MP3 files without restriction. Since the first model (2001), iPods never allowed file system- level access to user’s files, forcing the use of iTunes. Also, from the very beginning, you could NOT copy music from your iPod onto someone else’s iTunes. You (and possibly your nephews) are mistaken.
I’m not sure where you got your info, but you sound very much like MDN’s favourite music executive, “MiddleBronfman” (Edgar Bronfman, Jr. formerly of Warner Music).
Apple has, since the beginning, been the one company that consistently pushed for respect of intellectual property rights. They limited the ability to pirate music on iPods (when everyone else made it available and easy), they designed the structure of the iTunes file system to make it more complicated to fish out MP3 files (and dump it onto sharing services), and they ultimately gave the world the first reasonable digital download service, that made it easier to get music than to trawl file sharing sites for stuff.
His nephews, had they consulted the Junior Woodchucks Guidebook, would have learned this much, sans the eloquence and pointedness of your excellent account.
Man, I’m glad I scrolled down to your post before repeating what you wrote and ripping that Brau’s head off. There’s no way anyone could be as factually challenged as Brau… so what’s his/her agenda?
While I agree that Brau is wrong and full of it, you are incorrect about it being hard to pirate with iTunes/iPod. It was quite simple.
Download mp3, add to itunes, sync. There were/are also thrid party apps to access the file system.
There was also a very cool java app called ourtunes (which I discovered on a visit to the Apple campus) which turned iTunes shared libraries into a large peer to peer network, able to grab songs and copy them to yours very easily.
So while Apple didn’t facilitate it, their measures were more for the music execs than stopping anything.
Mmmm… just tried plugging my ancient iPod into my RevB (Bondi Blue) iMac. Seems Brau lied about another detail. It’s impossible to connect a FIREWIRE ONLY device into a USB ONLY equipped computer.
Sheesh, where do they dig these guys up?
Perhaps the most important line of the interview and the thing that people (especially analysts) really don’t understand about Apple: “What we do at Apple is very simple: we invent stuff.
So simple, yet so powerful a statement that millions seem to overlook even to this day.