“Apple is large and still growing. By itself, despite the DNA of Apple’s culture and the legacy of Steve Jobs, that’s going to create problems,” John Martellaro writes for The Mac Observer. “In fact, it already has. Apple’s heritage of simplicity has run headlong into Apple’s complex, interactive services, and customers are getting restless.”

“Wealth and power create problems for companies. It always has, and it always will,” Martellaro writes. “Apple’s success was the byproduct of the brilliance of Steve Jobs, and while CEO Tim Cook has professed allegiance to the spirit of the cofounder, he will still have to deal with the absolutes of Apple’s size and influence as a company as he moves into his first full year of control.”

Martellaro writes, “Reconciling Apple’s ambitions with the need to communicate better about its products and services, manage complexity and deal with ever mounting customer workloads is now the challenge for Apple’s CEO and executive team.”

Much more in the full article here.