“Although 71 percent of all buyers had been iPhone owners in the past, another 18 percent were switching from another smartphone,” Electronista reports. “The demographics left just 11 percent either new to smartphones or getting their first cellphone of any kind. Among those just buying the iPhone 4S, 30 percent were trading up from the iPhone 4.”
Electronista reports, “Demographics were also shifting. Although AT&T still ruled iPhone sales, it no longer had an absolute majority at 49 percent. Another 34 percent picked Verizon, and 17 percent had picked Sprint. For iPhone 4S buyers, the 64GB model was unusually strong; despite its price, 23 percent had bought the top capacity. CIRP added that women in its study preferred a white iPhone 4 or 4S over black.”
Read more in the full article here.
MacDailyNews Take: No need to wait for research studies when you have SteveJack:
Listen, I don’t want a white iPhone. I prefer my iPhones in black… Because I’m a man. But, for you ladies who’ve been waiting patiently for a white iPhone, I simply have to call ‘em like I see ‘em… – SteveJack, “How hard is it to make a white iPhone 4?” – MacDailyNews, October 27, 2010
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