The first-ever Macy’s Thanksgiving Day Parade app

“This year marks the 85th Macy’s Thanksgiving Day Parade to take place tomorrow in New York City,” Courtney Boyd Myers reports for TNW.

“This year’s event will be its most high-tech yet with the first-ever Macy’s Thanksgiving Day Parade app [free], launched by MyCityWay,” Myers reports. “The app gives you the parade lineup, a route map, a participant tracker and an exclusive digital copy of the Line of March.”

Myers reports, “The app gives you information about tonight’s balloon inflation event and it ties into NYC’s traffic cameras so you can watch the parade tomorrow as it happens.”

Read more in the full article here.

More info and download link via Apple’s iTunes App Store here.

[Thanks to MacDailyNews Reader “GetMeOnTop” for the heads up.]

9 Comments

  1. Happy Thanksgiving MDN.

    Do most folks around here really care about Apple? Or are they more interested in protecting the brand than anything else; almost as though it were a kneejerk defensive reaction?

    Look at the threads and the number of comments in each one. Those that pertain to Apple operational policies, growth-related issues or philosophy get little to no reaction. 4/5 comments tops. I suspect because many here had their first exposure to Apple when the iPod came about.

    These fans aren’t really interested in Apple the company or the people who make it work but, react like lemmings when the brand, hence their choices, is being attacked.

    way too many Apple-related stories slip by with little to know comments. It never used to be like that, remember?

    Remember when Apple news was so rare, we’d read anything put in front of us, and now that there is a deluge of news people have become more picky about what they read.

    We devote much of our time challenging stories that contain negative headlines or news about how wonderful a competitors product might be.

    But, say anything negative and Bam! Everyone’s got time to pile on. And when you do, there’s nothing original, no facts, just talking points.

    1. Dualie, your thoughtful post deserves a reply.

      I see the same phenomenon in other technology forums. C’est la vie. But I understand that you expect more from people discerning enough to admire Apple—the organization, its culture, its wizardry. Your disappointment can only increase because devotional energy doesn’t scale. As Apple’s popularity increases, any average metric applied to a vastly larger and more diverse user base will approach a societal norm…a lowest common denominator. Smaller tribes are more conformal than larger.

      That being said, there may be something different about this particular case that can reverse the “dumbing down” pattern: the unique nature of this technology that brings more and more people together in a shared delight. Just coming over the horizon—Siri. Everybody loves Siri. Love conquers all, even, eventually, snarky behavior.

      1. Jane, you ignorant slut!

        Just kidding; I always wanted to say that. Been waiting for decades.

        “… brings more and more people together in a shared delight.”

        That one got me a little excited. Pathetic, huh?

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