“A news report that broke in July stated that LG thought that OLED displays weren’t suitable for smartphones and tablets,” Jack Purcher reports for Patently Apple. “Some debated that claim and now we see that Apple does as well.”
“In a new patent application published by the US Patent and Trademark Office this morning, we discover that Apple has found a way to make an OLED based display work better with applications such as word processing and email for corporate users while gaining a power savings of up to 30%,” Purcher reports. “Apple has been on a tear this year working on next generation hybrid displays to power their future iOS devices. In April, we learned that Apple had devised a smart hybrid e-Paper/Video iOS display and in July we discovered that Apple was working on smart transparent displays that could uniquely support augmented reality based applications.”
Purcher reports, “It’s evident that Apple is placing a tremendous amount of research and finances behind display technology in order to stay one step ahead of the competition.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]
Apple may or may not use it. They want to patent it.
Just one step ahead of the competition? I could’ve sworn they are several.
I’m waiting for a heads-up display projected into my eyeglasses. That, coupled with Siri and a bluetooth earpiece, would permit me to leave my iPhone in my pocket without sacrificing functionality.
Ooh! But replace iPhone in my pocket with iwatch on my wrist. Imagine an iwatch as powerful as the next iPhone 5, with Dick Tracy teleconferencing using your sunglasses as display. That would be sooo cool! I don’t know how safe car-driving while using that would be, but I’m sure a warning label should legally protect Apple.
“That, coupled with Siri and a bluetooth earpiece.”
So you’d join the dorks walking around with thingies stuck in their ear?
Yes, unless Apple can devise a solution that can make you happy.
Lieutenant Uhura still wears one in the 24th century.
That’s great. Hopefully Samdung won’t be the manufacturer.
iOS display quality is king. Apple has to stay ahead on this front. It’s one of those highly important “artistic qualities” that Steve Jobs pushed for all his days at Apple. Fanatical detail that Jony Ives will continue with.
This is very interesting..
LCD displays are transparent by nature, so they need a reflective material behind the screen and the let illumination.
Instead of putting the reflective material and the led illumination, you use an OLED screen to do both functions.
Whenever you are watching something that requires a sharp image, you use the front LCD with the OLED illuminating white. If you don’t require high res imaging, let the LCD clear and project the images in the OLED only… hey, I have patented that to troll companies later.. lol
I would hate to see Apple waste money trying to develop a “Minority Report”-type transparent display for the amusement of people who have nothing better to do than pretend that they’re playing tennis with Roger Federer.
Interesting update on patentlyapple a few moments ago about what devices that this virtual SIM could work with. Apple points to a new category they’re calling a table-top computer instead of a desktop. I think that Apple knows what a desktop is and so this could be an interesting slip or admission.
Wouldn’t it be interesting if this display will response intelligently with the environment? In bright-light scenario it will behave better than the kindle’s e-ink screen while in low-light situation it will adjust accordingly. In both situation nobody will ever notice any degradation in viewing quality.