“This enormous circle, this infinite loop, this shining doughnut that will be the new Apple campus in Cupertino is both impressive and puzzling,” Alan Hess writes for Contra Costa Times.
“Impressive because it will be as elegantly simple as any structure the size of the Pentagon could be,” Hess writes. “The exterior walls will consist almost entirely of glass from floor to ceiling on all four levels, except for thin horizontal sun blades providing a bit of shading. Mostly, those will emphasize the design’s muted, whirring smoothness.”
Hess writes, “What’s puzzling about the design, whose blueprints were made public last week, is how conventional it is conceptually. It breaks almost no new ground in reshaping the Silicon Valley workplace, and where it does depart from the norm it causes problems for itself.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
MND: the link is wrong!
Now fixed. Took me to this page before: http://macdailynews.com/2005/09/30/registration_for_macworld_conference_expo_san_francisco_now_open/?rPage=login&url=http://macdailynews.com/2011/09/14/apples-infinite-loop-mothership-campus-impressive-but-enigmatic/&eRightsSessionExpired=true&forced=true
Yeah! That’s what I got when I clicked it the first two or three attempts. Then I copied the link from the button and opened it in a new tab. Got the correct page then.
When I returned here the link had been corrected.
Still bad link for me. I am getting same page as you. 12pm Pacific time.
Please don’t assume all your readers are in America. What does “12pm Pacific Time” mean in real money?
Still Bad link.
The plans have been out there for almost 3 months. Not a week.
Good link:
http://www.contracostatimes.com/technology/ci_18890271
Apparently, analyzing the new Apple campus building is an exercise in stupidity. Or should that be a stupidity exercise? Either way, there’s a heck of a lot of drivel being spewed.
Agree; now, every media is going to repeat the nonsensical criticism about ring-building being inconvenient as if people would not be able to cross the inside yard to get to the opposite “side” of the building.
Apple will solve the “crossing to the other side of the ring” problem with Apple Campus 3. It will be built on the concept of a Mobius Strip. One will cross to the other side by walking through a wall.
I like it! Sounds like a destination site, now!
The running commentary quickly becomes infinitely loopy.
Somehow, I think the author’s missing the point.
This guy is like the Architectural Critic in Ayn Rand’s The Fountainhead….. clueless.
Not to be outdone, Microsoft’s new campus will look like a chocolate longjohn….
I like that, TT. I found the “doughnut” reference a bit derisive.
Thanks.
(It’s in celebration of the Zune….!)
They wanted a big square, but the Borg have that patented.
I get it, but the Borg was a cube, not a square. Which is actually more in line with Mr. Jobs’ aesthetics. 😛
The circular building is emblematic of the wheel, turning endlessly, leading us into the future, leaving behind the monolithic monstrosity that is Microsoft.
So I say, with all due respect:
F..k you critic.
http://www.contracostatimes.com/news/ci_18890272
Steve Jobs has an affinity for Zen Buddhism. Maybe this is a clue to the meaning, to him, of the design.
Fundamental to Zen teaching is The Ten Oxherding Pictures, a representation of training of the mind, using a sought-after ox as a symbol for sought-after enlightenment.
The stage where enlightenment occurs is depicted as a simple circle, representing the mind freed from all its traps.
“Mediocrity is gone. Mind is clear of limitation.
I seek no state of enlightenment.
Neither do I remain where no enlightenment exists.
Since I linger in neither condition, eyes cannot see me.
If hundreds of birds strew my path with flowers,
such praise would be meaningless.”
http://www.contracostatimes.com/news/ci_18890272?nclick_check=1
This is the real link to the article. MDN link still incorrect.
So, the way I read this thread is that it has developed the burning question of whether or not MDN will own up to its blunder of posting a bad link, apologize for it, and give us all a break from the damn blinking ads all over the site.
Yeah! What’s up MDN with the blinky “date a local slut underage wet tshirt” ads? Is this a torrent site all of a sudden???