“Many articles about the Apple in the TV business rumors (not to be confused with the ‘hobbyist’ Apple TV) focus on what a lousy business TVs are or questioning if Apple could add enough incremental value given cable and content companies have the power position,” Moorhead writes. “These are good and pragmatic reasons, but then again when has Apple been pragmatic? I see nothing pragmatic about expensive MP3 players at 2X the price of others, paid music downloads or app stores 10 years ago. I personally would like to see Apple enter the TV market.”
Moorhead writes, “Let’s face it, TVs aren’t very easy to use, especially when they are connected to a set top box (STB). Most of us tech-heads forget just how literate we all are with technology. Just ask a less tech-literate person to change inputs on the TV to go from the set top box to the DVD player… How about a set top box from a cable company? Mine takes almost a second to change the channel. And why do I keep running out of storage when I have TBs of secured storage in other parts of my house? I know what you are thinking… too complex, too many companies involved with too many conflicting agendas. Well, I’ve heard that same short-term thinking before with digital music… Big problems need a fearless company like Apple.”
Read more in the full article here.
[Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.]