“Intel Corp. said its investment arm is allocating $300 million to help encourage innovation around a breed of ultra-thin portable PCs that the chip maker calls Ultrabooks,” Don Clark reports for The Wall Street Journal.

“Intel is quick to acknowledge that the Ultrabook effort was in large part inspired by Apple Inc.’s iPad tablet and particularly its sleek MacBook Air,” Clark reports. “The latter was recently updated with Intel’s latest microprocessors and has been selling much more briskly than most laptop PCs running Microsoft Corp.’s Windows operating system.”

Clark reports, “‘To date if you wanted that sleek design you had to buy a Mac,’ said Greg Welch, director of Intel’s Ultrabook group, in an interview last week. ‘There are people who want a PC in that form factor.'”

MacDailyNews Take: A Mac is a “PC” (personal computer). So much so that it can even slum it by running Windows natively or via fast virtualization.

Clark reports, “Welch said Apple informed Intel that it better drastically slash its power consumption or would likely lose Apple’s business. ‘It was a real wake-up call to us,’ he said.”

Read more in the full article here.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

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