Chitika Insight’s newest research into Mac use shows that San Francisco — and five other California cities have the highest penetration of Mac users in the country.
As Apple products continue to gain popularity and momentum across the U.S.A, an interesting question has emerged: Which states have the highest concentration of Mac owners and in what cities do these Mac-aholics reside?
Chitika, whose ad network serves up more than 70 million impressions daily, found that California cities take the crown: 48% of the top Mac using cities are in California. Mac share in the golden state overall is at 14% — compared to 10 percent nationwide. The data was gathered over June 2nd – 8th.
The story develops further when the data is narrowed to include only city data. Six of the top ten biggest cities in America with the highest Mac market share are in California, with San Francisco taking home the gold, and L.A. close behind in 3rd. Here’s a breakdown of the biggest cities with the highest Mac market share:
One in seven Californian desktop computer users own a Mac, which translates to more than five million people. Further digging into the research revealed that four out of the top five cities with the highest Mac usage in the nation reside in California – with Santa Monica, Santa Barbara, San Francisco, and Berkley taking 1st, 2nd, 4th, and 5th place, respectively.
State-by-state figures, though, point to Vermont as the top U.S. State with 19.55% Mac users, just edging out Hawaii with 19.41. Maine is third with 15.99% (likely thanks to the state’s wide-ranging Apple 1 to 1 Learning program).
Check out the interactive map to see Mac usage in your state here.
Just goes to show all the california haters, that most of us out here have got it right as far as apple products are concerned.
Dear Public Education Boy,
Au contraire: At least 76% of those stuck in California have it wrong.
Aren’t you all warm and fuzzy. Uniter, eh?
So you are against public education, too? What happened? Did someone in public school slap you upside the head with your silver spoon? You are such a (sad) joke.
Is it wrong for the public to be educated? Do you live in Wyoming?
Never visited Wyoming — it is the least Mac-populated state with 4+%.
Does anyone know what is with this state?
Well… it’s sparsely populated, with only two cities of note. Both (Casper and Cheyenne) with populations of around 50,000. There aren’t many places to go hands on with a Mac let alone get service for one. Especially if you’re not in one of the cities. But don’t think Wyoming is some backwater because of this. They’re fine people for the most part and it’s a very beautiful state.
Then how do you explain Vermont being highest, without an Apple store?
Richard Bruce Cheney
Dick.
Wyoming educational Internet Suport outlawed use of non Microsoft computers on the state wide education Internet service.It seams that tec- support refused to allow macs on their state wide Ed Internet .A college prof told me that to train students on video editing ( FCP ) they had to set up an independent server Internet connection outside the Ed firewall .
Wyoming has a low Mac adoption rate because :
http://trib.com/news/state-and-regional/article_f650b881-c2d1-5722-b07e-32020d830880.html
The other 96% of Wyoming citizens are still using TRS-80 computers.
Yes. It is politically conservative and Al Gore is on the board of Apple! LOL
My son goes to UC Berkeley; Macs everywhere!
Good to see Silicon Valley, TX listed. Wonder how Dell feels about them apples?
vermont has the highest percentage as a state, right next door to the north country in new york where, based on what my friends and family tell me, the percentage is pretty high too.
And they don’t even have an Apple store!
Although, they do have Small Dog Electronics, a great Apple reseller. however, Small Dog is not that conveniently located, i.e. it is not in any of the larger towns.
@qka: “Although, they do have Small Dog Electronics, a great Apple reseller. however, Small Dog is not that conveniently located, i.e. it is not in any of the larger towns.”
Actually, in addition to its original store in Waitsfield (which is pretty close to Waterbury, Montpelier & Barre) Small Dog has a 2nd store in Vermont’s bustling metropolis of Burlington, which itself serves almost 1/4 of Vermont’s population (about 150,000 people in CHittenden County).
It is amazing, though, to see all the Macs around here – even in small nonprofits that are generally less well off than nonprofits in other states yet are willing to spend more for quality.
Well, many of those California cities are essentially in the same neighbourhood (close to San Francisco, or close to L.A.). Between the two cities, there is a significantly higher percentage of engineering and creative people (respectively). It is safe to say, these two zones have higher than average general, as well as professional education (and, consequently, income). It follows from there that such people make much more educated choices about things they buy.
But what about Cupertino? While not permanent residents, all those folks working at Apple ought to show up on the chart.
Cupertino is basically a suburb of San Francisco.
heh-heh!
That’s like saying that San Jose is basically a suburb of San Francisco. Which it ain’t in either reality or feeling. San Jose wants to be the Big City in the area and it always has and always will sit in SF’s shadow.
But back to the topic, Cupertino may feel like a suburb of SF these days, but it’s got its own history as an agricultural center when I was growing up near there. We used to get the best fruit at the Cupertino fruit stands, especially from the folks who farmed in Regnart Canyon.
Interestingly though San Jose is in the top ten most populated US cities, SF isn’t any longer.
That’s because of two factors: (1) SF has a very finite amount of land on which dwellings can be built and most of it is already built to the max. (2) San Jose’s city govt has always been pro-growth by giving housing developers lots of breaks and encouraging people to buy cheap homes way out it the sticks of Coyote Valley, and it has aggressively annexed smaller communities and pockets of unincorporated county land on which even more Levittown-style tracts could be developed. San Jose was like a cancer on the rural pastoral atmosphere in the 50s, 60s and 70s.
no… Cupertino is a suburb of San Jose. I went to Cupertino High, and can tell you that it isn’t hard while on a short walk you can cross from Cupertino into San Jose and Sunnyvale, without even realizing it. With Bay Area traffic, you need to drive for over an hour to get to SF.
San Jose, actually. San Francisco is about an hour’s drive away.
-jcr
Predrag
Bite your tongue. 🙂 Santa Barbara is not near LA in location or feeling. Like the bumper stickers say; “Keep LA 100 miles away”
EVERYONE here has an iPhone and the Apple Store as always packed, packed packed. So I’m not surprised at the percentage. I met a person once who uses a PC. We didn’t hit it off.
Oh… and I’m required, by law, to say… the weather is horrible here …the mountains are too close …the beaches too clean and …stay out of our city.
Good one!
And looking at those numbers for SF and NY (almost 1 in 4!), it is really remarkable, considering that the numbers also include every Windows cash register in every store, as well as every windows drone desktop in every office, plus all ATM machines out there.
I wonder, if someone were to figure out how to count out the dumb Windows terminals, as well as office desktops that were NOT chosen by their users, how high would the Mac numbers actually be?
We got a brief taste of this. At the height of the recent recession and layoffs, didn’t a number of webpage tracking services note a spike in Mac usage? Laid off from work, they weren’t using their work PCs, but their Macs at home.
I believe a similar spike happens during the major holidays, too.
When you notice how quickly, and almost universally, people fall in love with Macs once they get to use one, these numbers tell us there is still enormous headroom left for future Mac growth.
Let me caution you on that headroom statement. Wall Street has said in no uncertain terms that Apple’s growth days are over and that’s why the P/E multiple is shrinking. Everyone that wanted an iDevice or Mac has already got one and Apple sales are already at a saturation point. WS must have arrived at that conclusion after very careful consideration.
Huh? Apple will have no further growth?
Wall street does not have anything but uncertain terms. You should be careful who you quote.
Apples growth…this is just the beginning.
Reminds me of the rumored statement attributed (incorrectly) to the head of the US Patent office in 1899: “Everything that can be invented, has been invented!”
So the the higher the percentage of democrats the more macs are used?
Well, at least that answers the “Wyoming” question above.
Alas, a lot of non-thinking people do use macs because they are cool, rather than because they are rational individualists. I suspect the mac usage is much higher still among rational individualists, such as libertarians and genuine-conservative republicans.
Are there any “genuine conservative republicans” still out there? Wish one would run for office some time. Oh, wait, they’d never get past the primaries….
You said it-Reps nowadays wouldn’t know a true conservative even if it bit them. Worse still is the Dems are nearly as bad.
This is why our country is so effed up!
I wonder if it has anything to do with the ocean. Hmm…interesting.
I noticed that the states with the lowest percentage of Mac user seemed to have somethings in common. I am not saying ‘red neck’ or republican but I wonder how many other things they have in common?
Not surprising that the South is the lowest.
“Stupid is what stupid does”
Hey!! Virginia is showing Apple a lot of love!!
“I am not saying ‘red neck’ or republican”…
Sure you can say that. Just as I would say, pompous, arrogant, nose stuck up in the air elitist, or democrat and I wonder, beside this ‘better than you, we know what’s best’ philosophy, how many other things they don’t have in common with flyover country?
Dear Robert. Red Neck is a state of class, and is apolitical. There are as many red neck Dems as Republicans. I wish people attempting a political jab would would not let their ignorance ruin it.
Ditto.
Well, I certainly do see enough people carrying iPads, iPhones, iPod Touches and notebooks in the NYC Metro area, so it wouldn’t surprise me one bit that NYC has a high concentration of Apple devices. There are certainly plenty of retail stores, but I think they sell to a lot of tourists. I was hoping the Big Apple would have the greatest number of Apple product users, but that’s OK since NYC isn’t that far behind.
I was surprised to see that down here in South Florida the stats were so low. Every doctor that I have come across is using a Mac
and in turn they mention all of their colleagues do as well. If I walk into an Apple store in my area they are rolling these out on trollies left and right at any hour of the day. Hmmm
Maybe they were rolled right into the Bermuda Triangle and disappeared in there only to reappear again in Cuba.
Scene in the Fidel Castro’s office.
“Hello Il Presidente, may I present to you a Macintosh for your birthday.”
“But Raul, I already have 10,000 Macs in the palace. Where am I going to store them all?”
“Well Señor Presidente, that is all well and good but we must find a way to support Señor El Jobso, who follows the communist doctrine in the way he runs Apple.”
“Yes, Raul, perhaps you are right. But how are we paying for all this?”
“Oh don’t worry Señor Presidente, I have a special arrangement with that gringo President of the United States. We send him cigars and he sends us money.”
“Raul, you are not yet a genius. Close, but no cigar. I told you to not only sell those gringos our beautiful Havana cigars but also to tell Señor Michael Moore to send more gringos to our hospitals so we can charge them gringo money, muy, muy dollars to go in my bank account.”
Ballmer’s Left Nut seems to be talking out of his closely located orifice. Although I don’t support any political system, I think that BLN has not clue about Apple Inc or even less of a clue about communism. Although he is typical of the mentality of the people of the states with the lowest Mac use, I am sure he could read up a bit about communist philosophy on Wikipedia.
Consider getting some knowledge before you post such drivel.
WTF?
Steve Jobs — one of the greatest capitalists of all time — is a Communist? In the words of “The Princess Bride”:
“You keep using that word. I do not think it means what you think it means.”
And the President doesn’t smoke cigars. Bill Clinton smoked cigars. Schwarzenegger smokes cigars. Obama smokes the occasional cigarette.
Did you ask Monica about Bill’s Cee-Gars?
What were we talking about?
There’s no distinction between South Florida and the rest of Florida. South Florida is a very different world than the Panhandle
I’m surprised NY isn’t higher- rather NYC, You see Macs & mac products everywhere you go
Interesting that Austin TX made the list — that’s right in Dell’s back yard! lol
College town.
Vermont #1
Yep. Gay marriage, socialized medicine, Ben & Jerry’s and #1 in Apple use. If it weren’t so damn cold in Burlington, I’d move there in a heartbeat!
Almost a mirror image of the election map
Generally speaking, the bluer the city the higher the Mac usage- the redder the city the higher the Windoze useage. It figures.
Don’t tell Rush.
So, in order to feel most ‘at home’ I think I should move to one of those cities, don’t you? I think Austin.
Wow, high concentrations in liberal areas, California, Boston and NYC, not to mention Portland and Austin.
High correlation between Mac use and high earnings. People with more disposable income will spend more on higher quality items.
Would be interesting to see a big dark green splotch on the map to represent Redmond. Rumor has it that a lot of MS employees dual-boot at home from their Macs.
GO PORTLAND, OR!
😛
Seems like you are linking to (horrors ) an Adobe Flash graphic.
Having seen a great deal of Wyoming, I can say it’s probably just the sheer lack of retail presence. There are probably less than ten Best Buys in the whole state, and there are zero Apple Stores in Wyoming. For most, the only retail choice they have is buying a computer from Walmart (and many towns don’t even have one of those). Many others will have to order online or from mail order.