“Earlier this week, I asked what had changed in the standoff between Apple and magazine publishers, who want to sell subscriptions to iPad editions in the iTunes store but, until last week, weren’t prepared to accept Apple’s rules,” Jeff Bercovici blogs for Forbes. “Now I know.”

“It turns out that the publishers’ fear that Apple’s policies would deny them the consumer data they need to do business was unfounded,” Bercovici reports. “As often as not, to get the customer’s email’s name and email address, all you have to do is ask.”

Bercovici reports, “As things stand, if you buy a subscription to The New Yorker or Popular Science in the iTunes Store, you will get a little dialogue box asking if it’s all right if Apple shares some of your personal information with the publisher. Initially, publishers were worried, reasonably enough, that users would overwhelmingly say no. But they don’t. In fact, about 50 percent opt in.”

Full article here.

[Thanks to MacDailyNews Reader "Dow C." for the heads up.]